Content
78%Weight 40%Scale 1-5Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
A highly actionable, information-dense UA playbook with concrete structures, targets, and templates. Its main gaps are progressive disclosure (everything inlined in one long file with no reference files) and a missing explicit validation checkpoint between the assessment and channel-selection stages.
Suggestions
Move the per-platform deep dives (Apple Search Ads, Meta, Google UAC) and the channel/metric comparison tables into separate reference files under references/, keeping SKILL.md as a concise overview that links to them one level deep.
Add an explicit validation checkpoint after the Initial Assessment (e.g., 'Only proceed to Channel Selection once budget, target CPI/ROAS, LTV, audience, countries, and category are all confirmed') to make the workflow feedback loop explicit.
Trim the explanatory prose in 'Why Start Here' to bare bullets so the body stays lean and assumes Claude's competence.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | Content is dense, table-driven reference material that assumes domain competence and avoids padding, but the 'Why Start Here' prose and a few explanatory asides ('Highest intent (user is actively searching)') are minor over-explanation that could be trimmed. | 4 / 5 |
Actionability | Provides fully concrete, executable guidance: campaign-structure tree diagrams, bidding tables with specific CPA targets, an optimization checklist, metric formulas with target thresholds, and a copy-ready UA plan output template. | 5 / 5 |
Workflow Clarity | The Initial Assessment is a clearly numbered 1–7 sequence and the optimization cadence table plus checklist supply feedback loops, but there is no explicit validate-then-proceed checkpoint tying the assessment inputs to the channel-selection decision. | 4 / 5 |
Progressive Disclosure | The file is well-sectioned but ~200 lines with no bundle files in references/scripts/assets; channel-comparison tables and the per-platform deep dives are inlined material that would be better split into one-level-deep reference files rather than kept in the overview. | 3 / 5 |
Total | 16 / 20 Passed |