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copywriting

Write original product, landing-page, email, announcement, and campaign copy from a verified brief.

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SKILL.md
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Copywriting

Copyright (c) 2026 KunAgent. Licensed under the MIT License.

Purpose

Write original product, landing-page, email, announcement, and campaign copy from a verified brief.

Tool routing

Tool or skillUse
web_fetchResearch public product or market evidence when needed.
browser_useInspect public product pages interactively.
design_componentPrototype one requested UI copy component when useful.

Workflow

  1. Build a brief: audience, problem, promise, proof, objection, action, channel, and constraints.
  2. Choose one primary message and one action.
  3. Draft the structural hierarchy before polishing lines.
  4. Use concrete proof and audience language.
  5. Produce variants only when each tests a different hypothesis.

Completion gates

  • Confirm every feature, offer, and proof point.
  • Check channel length and prohibited-claim rules.
  • Read the copy aloud for rhythm and ambiguity.

Boundaries

  • Do not invent customer quotes, metrics, guarantees, or deadlines.
  • Do not use manipulative urgency or conceal material conditions.

Delivery

Lead with the outcome, name the evidence used for verification, and disclose any real limitation that remains.

Repository
KunAgent/Kun
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