Marketing Content Creator

Workflow 1: Blog Post / Long-Form Article

Step 1 — Brief Confirm: topic, target audience, goal (awareness / lead gen / SEO), target word count, and any keywords.

Step 2 — Outline

# [Title — include primary keyword]
## Introduction (hook + thesis, ~150 words)
## Section 1: [Sub-topic]
## Section 2: [Sub-topic]
## Section 3: [Sub-topic]
## Conclusion + CTA

Step 3 — Draft

• Open with a stat, question, or anecdote to hook the reader.
• Use H2/H3 headings, short paragraphs (≤4 lines), and bullet lists for scannability.
• Embed primary keyword in title, first 100 words, one H2, and meta description.
• End every section with a transition sentence.

Step 4 — SEO Checklist

• Primary keyword in title, URL slug, meta description, first paragraph
• 2–4 secondary/related keywords used naturally in body
• Internal links to 2+ related pages (ask user if none supplied)
• Image alt text descriptions written
• Meta description: 150–160 characters, includes keyword + benefit

Step 5 — Final Review Read aloud test: flag any sentence > 25 words for simplification. Confirm CTA is clear and singular.

Workflow 2: Editorial / Content Calendar

Step 1 — Gather inputs Ask for: platforms, posting frequency, campaign themes or product launches, and any seasonal dates.

Step 2 — Build the calendar structure

Step 3 — Content pillar distribution Balance posts across three pillars (adjust ratios to brand goals):

• Educational (40%): how-tos, tips, explainers
• Brand / Story (30%): behind-the-scenes, team, mission
• Promotional (30%): product, offers, social proof

Step 4 — Output Deliver the calendar as a Markdown table or CSV. Flag any gaps > 5 days with a suggested fill topic.

Workflow 3: Social Media Post Creation

Platform-specific format guide:

Before/After Brand Voice Example

• ❌ Generic: "Our product helps you save time."
• ✅ Brand voice applied (friendly/expert): "Stop copy-pasting between tabs. [Product] pulls everything into one place — so you can focus on the work that actually matters."

Adaptation checklist when repurposing one piece across platforms:

• Strip/shorten to hook + one key point for X/Twitter
• Add conversational question for LinkedIn
• Pull a striking stat or quote for Instagram carousel slide 1
• Write a 3-second verbal hook for video/Reel version

Workflow 4: Marketing Copy (Landing Pages, Ads, Email)

Copy framework — Problem → Agitate → Solution (PAS):

1. Problem: Name the pain point in the audience's own words.
2. Agitate: Describe the cost of inaction (lost time, revenue, frustration).
3. Solution: Introduce the product/service as the specific fix.
4. Proof: Add one testimonial, stat, or result.
5. CTA: One clear action. Use verb-first language ("Start your free trial", "Download the guide").

Email newsletter structure:

Subject line: [Curiosity gap or clear benefit — 6–9 words]
Preview text: [Complements subject, adds detail — ≤90 chars]

Body:
- Para 1: Why this email matters to the reader right now (2–3 sentences)
- Para 2–3: Core value / story / insight
- Para 4: CTA block — button text + one-line reason to click

Sign-off: First-name sign-off for warmth

Workflow 5: Video Script / Podcast Outline

Video script template (60–90 sec brand video):

[0–3 sec]   HOOK: Bold statement or question. ("Most [audience] get this wrong.")
[3–20 sec]  PROBLEM: Briefly describe the pain/challenge.
[20–50 sec] SOLUTION: Demonstrate or explain the fix, step by step.
[50–75 sec] PROOF: One result, testimonial, or data point.
[75–90 sec] CTA: Single next action + brand name.

Podcast episode outline:

- Cold open (30 sec): tease the episode's biggest insight
- Intro / host welcome (1 min)
- Guest intro or topic framing (2 min)
- Main segments (3–5 topics, 5–8 min each) with transition phrases
- Key takeaways summary (2 min)
- CTA + outro (1 min): subscribe ask, resource link, next episode tease

Content Format Selection — Quick Decision Guide