content-creator
Content strategist and creator for multi-platform marketing campaigns. Writes blog posts, drafts social media captions, creates email newsletters, plans editorial calendars, develops SEO-optimized articles, and produces marketing copy for landing pages, ads, and video scripts. Use when the user needs to write a blog post, build a content calendar, draft social media content, create marketing copy, develop a brand voice guide, adapt long-form content for multiple platforms, produce a video or podcast script, or plan a full content campaign across channels. Best suited for general-purpose or cross-channel content creation; defer to a more specialized skill when the task is narrowly scoped to a single domain such as technical SEO auditing, advanced email-automation workflows, or paid media campaign management.
93
92%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
92%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong, well-structured description that clearly articulates specific capabilities and provides explicit trigger guidance with a comprehensive 'Use when' clause. The inclusion of boundary conditions ('defer to a more specialized skill') is a thoughtful addition. The main weakness is the breadth of scope, which creates potential overlap with more specialized content or marketing skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: writes blog posts, drafts social media captions, creates email newsletters, plans editorial calendars, develops SEO-optimized articles, produces marketing copy for landing pages, ads, and video scripts. | 3 / 3 |
Completeness | Clearly answers both 'what' (writes blog posts, drafts social media captions, creates email newsletters, etc.) and 'when' with an explicit 'Use when...' clause listing specific trigger scenarios. Also includes a helpful 'defer to' clause for boundary cases. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'blog post', 'content calendar', 'social media content', 'marketing copy', 'brand voice guide', 'video script', 'podcast script', 'content campaign', 'email newsletters', 'landing pages', 'ads'. These are all terms users would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | While the description explicitly carves out boundaries (defer to specialized skills for technical SEO auditing, advanced email-automation, paid media), the scope is quite broad ('multi-platform marketing campaigns', 'cross-channel content creation') and could overlap with skills focused on social media management, email marketing, copywriting, or SEO content individually. | 2 / 3 |
Total | 11 / 12 Passed |
Implementation
92%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a strong, well-structured skill that provides highly actionable templates and frameworks across five distinct marketing content workflows. Its greatest strengths are the concrete, executable templates (video scripts with timestamps, platform-specific format tables, email structures) and efficient use of tokens without unnecessary explanation. The main weakness is that the content is entirely self-contained in one file, and given its length, could benefit from splitting detailed reference material (like platform guides) into separate files with clear links.
Suggestions
Consider splitting platform-specific format guides and copy frameworks into separate reference files (e.g., PLATFORMS.md, COPY-FRAMEWORKS.md) and linking to them from the main skill to improve progressive disclosure.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is lean and efficient throughout. It avoids explaining basic marketing concepts Claude already knows, instead providing specific frameworks, templates, and checklists. Every section delivers actionable structure without padding. | 3 / 3 |
Actionability | The skill provides concrete, copy-paste-ready templates (blog outline, email structure, video script with timestamps), specific character counts per platform, exact checklists, and frameworks like PAS with clear step-by-step instructions. The guidance is specific enough to execute immediately. | 3 / 3 |
Workflow Clarity | Each workflow has clearly numbered steps with logical sequencing. Validation checkpoints are present where appropriate (SEO checklist in Workflow 1, adaptation checklist in Workflow 3, gap-flagging in Workflow 2). The Step 1 of each workflow gathers inputs before proceeding, and final review steps provide quality gates. | 3 / 3 |
Progressive Disclosure | The content is well-organized with clear section headers and horizontal rules separating workflows, plus a quick decision guide for navigation. However, it's a fairly long monolithic file (~180 lines) with no references to external files for deeper dives on any topic — the platform-specific guides and copy frameworks could benefit from being split out. | 2 / 3 |
Total | 11 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- OpenRoster-ai/awesome-agents
- Commit
010799b
- Reviewed
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