Ad Copy Generation

Generate Google Ads Responsive Search Ads (RSA) with validated headlines and descriptions.

Input Requirements

Before generating ads, gather:

1. Landing page URL (required) - The destination page for the ad
2. Target keywords (required) - Primary and secondary keywords to target
3. Value propositions (required) - Key benefits and differentiators
4. Competitor insights (optional) - Competitor angles to differentiate against

Workflows

Generate New RSA Assets

Run scripts/generate-rsa.py with:

python scripts/generate-rsa.py \
  --url "https://example.com/landing" \
  --keywords "keyword1,keyword2" \
  --value-props "Free shipping,24/7 support" \
  --competitors "Competitor uses price focus"

Analyze Existing Ad Performance

Run scripts/analyze-ad-performance.py to:

• Query performance data from CSV/API
• Identify underperforming ads (CTR < account avg)
• Get improvement suggestions based on top performers

python scripts/analyze-ad-performance.py --input performance.csv

Google Ads Policy Guidelines

Prohibited Content

• No superlatives without proof ("Best", "Top", "#1") unless verifiable
• No misleading claims or exaggerations
• No excessive capitalization (OK: "FREE", Not OK: "FREE SHIPPING TODAY")
• No excessive punctuation or symbols
• No phone numbers in headlines/descriptions

Character Limits

• Headlines: 30 characters max (15 headlines required for RSA)
• Descriptions: 90 characters max (4 descriptions required for RSA)

Best Practices

• Include keywords in at least 3 headlines
• Use numbers and statistics when available
• Include a clear call-to-action in descriptions
• Create headlines that work in any combination
• Pin sparingly - only when order matters

Output Format

Generated assets are output in paste-ready format:

=== HEADLINES (15) ===
1. [30 chars] Headline text here
2. [28 chars] Another headline
...

=== DESCRIPTIONS (4) ===
1. [88 chars] Description text here with call to action
...

=== VALIDATION ===
✓ All headlines under 30 chars
✓ All descriptions under 90 chars
✓ No policy violations detected

Reference

See prompts/rsa-generation.md for:

• Industry-specific prompt templates
• High-performing copy patterns
• Headline vs description best practices

About this skill

Part of the Synter free skills collection — open-source agent skills for advertising, PPC, and marketing automation.

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