Content
65%Weight 40%Scale 1-5Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
The body is exceptionally actionable, with concrete thresholds, decision rules, and worked examples that leave no ambiguity about what to do. However, it inlines everything with no reference files, repeats formulas, and lacks validation checkpoints for batch modifications to live campaigns.
Suggestions
Deduplicate the ACOS formula (defined in both the ACOS/TACOS Analysis workflow and the Formulas section) and drop basic metric definitions Claude already knows (CTR, CVR, CPC); remove the promotional 'About this skill' footer.
Add explicit validation checkpoints to batch workflows, e.g., re-review paused keywords after 14 days for changed performance and verify newly added negatives did not block converting search terms before making them permanent.
Move the category benchmark tables, placement/format comparisons, and detailed examples into references/ files (e.g., references/benchmarks.md, references/examples.md), keeping SKILL.md as a concise overview with clearly signaled one-level-deep links.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | Mostly efficient domain data (benchmark tables, numeric thresholds), but the ACOS formula is defined twice, the Formulas section re-derives basics Claude already knows (CTR = Clicks/Impressions, CVR = Orders/Clicks, CPC), and the closing 'About this skill' section is promotional padding — matching anchor 3 (mostly efficient but could be tightened). | 3 / 5 |
Actionability | For an instruction-only skill, the guidance is fully executable: exact numeric criteria ('Orders >= 2, ACOS <= target ACOS', 'spend > 2x product price, 0 orders'), conditional bid rules ('reduce bid by 20-30%', 'increase by 50% or match suggested bid'), and three worked examples (launch, ACOS reduction, search term mining) covering the common cases — matching anchor 5. | 5 / 5 |
Workflow Clarity | Workflows are clearly sequenced with conditional logic, but they direct batch modifications to live campaigns (pausing keywords, adding negatives, bid changes) with no explicit verification steps — e.g., confirming negatives didn't block converting terms or re-checking paused keywords — and the rubric caps batch-operation workflows without validation at 3. | 3 / 5 |
Progressive Disclosure | No bundle files exist; roughly 180 lines of category benchmarks, format comparisons, and worked examples are inlined in SKILL.md. Section headers provide structure, but content that clearly belongs in references/ files is inline with no offloading — matching anchor 3 (some structure, content that should be separate is inline) rather than anchor 2 since organization is genuinely good. | 3 / 5 |
Total | 14 / 20 Passed |