Competitor Analysis

Search and analyze competitor ads from Facebook Ads Library to understand their advertising strategies, messaging, and creative approaches.

Available Tools

• get_meta_platform_id - Get Meta platform ID for a brand name
• get_meta_ads - Retrieve ads for a specific page/platform ID

Workflows

Find a Competitor's Ads

1. Get the platform ID: Use get_meta_platform_id with the brand name
2. Fetch their ads: Use get_meta_ads with the platform ID
3. Analyze the results for patterns in messaging, offers, and creative types

Analyze Competitor Strategy

1. Search for competitor by name/domain
2. Review active ad creatives
3. Identify:
   - Primary messaging themes
   - Offers and promotions
   - Call-to-action patterns
   - Creative formats (image, video, carousel)
   - Target audience signals

Compare Multiple Competitors

Use batch capabilities to query multiple brands simultaneously:

• Pass an array of brand names to get_meta_platform_id
• Pass an array of platform IDs to get_meta_ads

Example Prompts

• "What ads is [competitor] currently running?"
• "Compare ad strategies between [brand A] and [brand B]"
• "Find ads from [competitor] and summarize their messaging"
• "What offers is [competitor] promoting right now?"

Automated Analysis

Run scripts/analyze-competitor.py to generate a strategy summary:

python scripts/analyze-competitor.py "BrandName"

This outputs:

• Ad count and formats
• Common messaging themes
• Offers and CTAs
• Creative type breakdown

About this skill

Part of the Synter free skills collection — open-source agent skills for advertising, PPC, and marketing automation.

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