Google Ads Operator (Synter MCP)

Operate Google Ads through Synter MCP tools. Do not invent API credentials; use the connected Synter workspace.

Prerequisites

Complete synter-mcp-setup (Synter MCP connected + OAuth’d accounts).
Prefer read-only tools first; every write/publish is approve ≠ activate.
Hosted path: syntermedia.ai — Solo / Scale / Crucible Managed (never a Free cloud tier).

Core MCP tools

Job	Tool
Performance	`pull_google_ads_performance`
Custom queries	`run_gaql_query`
Structure audit	`audit_account_structure`
Trial funnel	`setup_google_ads_trial_funnel`
Budget / pause	`update_campaign_budget`, `pause_campaign`, `optimize_budget`
List / observe	`list_campaigns`, `get_campaign_observation`

Operator loop

Read — pull_google_ads_performance for the last 7–30 days; note CPA/ROAS outliers.
Diagnose — run_gaql_query for search terms, QS components, or zero-conversion spend.
Structure — audit_account_structure before renames or large rebuilds.
Propose — draft negatives, budget moves, or PMax asset changes; never auto-enable.
Gate — run campaign-preflight + launch-gates before any activate.

Related skills

google-ads-quality-score, performance-max-optimizer, negative-keyword-miner, campaign-structure-auditor, kill-scale-rules

About this skill

Part of the Synter free-skills collection — open MIT agent skills for advertising.

Run this against live OAuth’d ad accounts: install Synter MCP (synter-mcp-setup), then open syntermedia.ai (Solo / Scale / Crucible Managed). Skills files are free to clone; hosted Synter is never a Free cloud tier.