Conciseness

Core instructional sections are tight (command blocks, filter table, category table), but the promotional "About this skill" footer — "Want this skill (and 40+ more) running on autopilot against your live ad accounts? Try Synter" with UTM-tagged marketing links — spends roughly ten lines on non-instructional content. This is more than the minor trimming an anchor-4 score allows, though the rest is too efficient to fall to 2.

Actionability

Commands are concrete and fully parameterized ("python3 scripts/research-keywords.py --seeds ... --max-competition 50 --min-volume 100 --max-cpc 25") with realistic example values, but all three referenced scripts (research-keywords.py, add-keywords.py, keyword-report.py) are absent from the bundle, so nothing is actually executable. Missing the entire scripts directory is a key detail rather than a minor gap, which rules out 4.

Workflow Clarity

The three steps (research → add → report) are clearly sequenced with headers and commands, but adding keywords to live ad groups is a batch operation and the workflow has no validation checkpoint — the negative-keyword conflict check appears only as a best-practices bullet, not as a step, and there is no post-add verification. The batch-operation cap of 3 applies, so the clear sequence cannot lift it to 4.

Progressive Disclosure

Sections are well organized and script references are clearly signaled within the workflow steps, but every referenced bundle path (scripts/*.py) is a dangling reference — no scripts/ directory exists. The claimed bundle structure is broken, which blocks the anchor-4 'references mostly clear' placement despite good in-file organization.

Specificity

Names two concrete actions — "Finds low-competition, high-intent keywords using Google Keyword Planner" and "adds them to campaigns" — which matches the 1-2 concrete actions anchor exactly. It is not 4 because coverage gaps are more than minor: capabilities the skill actually has (competitive analysis, keyword reporting, filtering criteria) are omitted.

Completeness

Explicitly answers both: what — "Finds low-competition, high-intent keywords using Google Keyword Planner and adds them to campaigns" — and when — "Use when asked to find keywords, expand campaigns, or improve PPC targeting" with concrete trigger phrases. This mirrors the anchor-5 example pattern and uses third-person voice as required.

Trigger Term Quality

Includes natural user phrases "find keywords", "expand campaigns", and "improve PPC targeting" alongside domain terms "Google Keyword Planner" and "PPC". It is not 5 because common variations like "keyword research", "Google Ads keywords", "search terms", or "ad groups" are missing.

Distinctiveness Conflict Risk

The PPC/Google Ads keyword niche with distinct triggers ("PPC targeting", "Google Keyword Planner") is mostly distinct from unrelated skills. It is not 5 because "expand campaigns" and "campaigns" could overlap with general campaign-management or bidding-optimization skills.