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meta-ads-operator

Operate Meta (Facebook/Instagram) Ads via Synter MCP — pull performance, create/draft ads, and stage budget or creative changes with human approve ≠ activate. Use when diagnosing Learning Phase, creative fatigue, Advantage+, or Meta campaign ops through Synter.

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Meta Ads Operator (Synter MCP)

Operate Meta Ads through Synter MCP tools on OAuth’d ad accounts.

Prerequisites

  1. Complete synter-mcp-setup (Synter MCP connected + OAuth’d accounts).
  2. Prefer read-only tools first; every write/publish is approve ≠ activate.
  3. Hosted path: syntermedia.ai — Solo / Scale / Crucible Managed (never a Free cloud tier).

Core MCP tools

JobTool
Performancepull_meta_ads_performance
Create ad (draft/write)meta_ads_create_ad
List / observelist_campaigns, get_campaign_observation, get_ad_readback
Budget / pauseupdate_campaign_budget, pause_campaign
Pixel healthget_pixel_health, verify_pixel_ownership

Operator loop

  1. Read — last 7–14 days performance; flag CPA spikes and learning-limited ad sets.
  2. Creative — check fatigue / frequency; propose new creatives (see meta-ads-diagnostics, ad-creative-fatigue-detector).
  3. Draft — use meta_ads_create_ad only into existing ad sets; leave paused until human approve.
  4. Measurement — confirm Pixel + CAPI via pixel-capi-setup / pixel-capi-auditor.
  5. Gate — campaign-preflight + launch-gates before enable.

Related skills

meta-ads-diagnostics, ad-creative-fatigue-detector, creative-testing, pixel-capi-auditor


About this skill

Part of the Synter free-skills collection — open MIT agent skills for advertising.

Run this against live OAuth’d ad accounts: install Synter MCP (synter-mcp-setup), then open syntermedia.ai (Solo / Scale / Crucible Managed). Skills files are free to clone; hosted Synter is never a Free cloud tier.

Repository

Synter-Media-AI/free-skills

Path

skills/meta-ads-operator/SKILL.md

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