Content
82%Weight 40%Scale 1-5Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
A tight, data-dense reference whose tables and decision tree are immediately actionable for budget and CPA questions. The main defects are the promotional footer consuming context and the absence of an explicit usage sequence connecting user questions to the specific tables.
Suggestions
Remove or relocate the 'About this skill' promotional footer; it consumes context without aiding task execution.
Add a short 'How to use' sequence: identify the user's industry/AOV/budget → look up the matching CPA row and budget-split scenario → adjust using the decision tree and the new-account 30-50% note.
Reconcile the description's 'CPC' mention with the body (add CPC figures or drop it), and note the data's vintage so stale figures are recognizable.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | Dense tables with almost no filler — every functional token earns its place — but the ~10-line promotional 'About this skill' footer ('Want this skill (and 40+ more) running on autopilot... Try Synter') is padding competing for context, keeping it below the level-5 'every token earns its place' anchor. | 4 / 5 |
Actionability | Exact CPM/ROAS/CPA ranges, percentage budget splits per business scenario, and a dollar-threshold decision tree with creative counts ('<$1K/mo → ONE platform... 3-5 creatives') give copy-ready answers for the common budget/CPA/platform questions; per the rubric's instruction-only note, absence of code is not penalized when guidance is this concrete. | 5 / 5 |
Workflow Clarity | The intro states the skill's purpose ('Use these benchmarks to advise on budget planning, CPA targets, and platform selection') and 'Reading the benchmarks' supplies interpretive guardrails, but there is no explicit sequence mapping a user's question to the right table (industry/AOV → CPA table, budget → decision tree), so it falls between the 4 and 5 anchors. | 4 / 5 |
Progressive Disclosure | Clean single-level structure with clear section headers (CPM, ROAS, CPA, budget split, decision tree, interpretation) and no nested references, but at ~75 inline lines it exceeds the under-50-line simple-skill threshold for a 5, and the promotional footer is non-functional content that belongs elsewhere. | 4 / 5 |
Total | 17 / 20 Passed |