Tracking Leak Detector

Detects gaps between expected and actual conversion tracking across all ad platforms and CRMs. Surfaces blind spots that silently erode ROAS measurement.

When to Use This Skill

User asks "why are my conversions low?" or "is my tracking working?"
ROAS numbers seem unexpectedly low or inconsistent
A platform is spending money but showing 0 conversions
CRM shows more/fewer conversions than ad platforms report
Conversions suddenly dropped on a platform
User wants to audit their tracking setup before scaling spend
User mentions "tracking leaks" or "attribution gaps"

Agent Tools

This skill provides two agent tools:

`detect_tracking_leaks`

Analyzes the last N days of data to find:

Leak Type	What It Detects
`zero_conversion_spend`	Platforms spending money but reporting 0 conversions
`crm_ad_mismatch`	CRM conversion count differs significantly from ad platform totals
`conversion_drop`	Sudden drop (>70%) in conversions vs prior period
`utm_missing`	CRM contacts from paid sources without UTM campaign data
`view_through_blind_spot`	Platforms (Meta, LinkedIn, TikTok) with no impression tracking

Each leak includes a severity (critical/warning/info), description, estimated impact, and specific recommendation.

`attribution_health_check`

Comprehensive check of the full attribution pipeline:

Check	What It Validates
CRM Connections	HubSpot, Attio, Salesforce token status and data freshness
Ad Platform Data	Data freshness for all connected platforms
Conversion Events	Whether conversion events are being recorded
View-Through Tracking	Whether impression/view events exist for VTC attribution
UTM Coverage	Percentage of CRM contacts with campaign attribution

How Leaks Are Detected

1. Zero-Conversion Spend (Critical)

IF platform.spend > $100 AND platform.conversions == 0
THEN → Likely broken pixel or misconfigured conversion action

2. CRM-to-Ad Mismatch (Warning)

IF crm_conversions / ad_conversions > 1.5
THEN → Ads are under-reporting (UTM tracking gaps)

IF crm_conversions / ad_conversions < 0.5
THEN → Ads are over-counting (double-counting or CRM sync broken)

3. Conversion Drop (Critical)

IF current_period_conversions / prior_period_conversions < 0.3
THEN → 70%+ drop suggests broken tracking, not performance decline

4. UTM Missing (Warning)

IF contacts_from_paid_without_utm / total_contacts > 0.2
THEN → 20%+ of paid contacts have no campaign attribution

5. View-Through Blind Spot (Info)

IF platform IN (Meta, LinkedIn, TikTok, Pinterest)
   AND impression_events == 0
THEN → View-through conversions are not being captured

Supported CRMs

CRM	Revenue Source	Status
HubSpot	Deal amounts from crm_events (deal_won)	Active
Attio	Deal/record values synced via API	Active
Salesforce	Opportunity amounts	Active

Supported Ad Platforms

Platform	Conversion Tracking	View-Through
Google Ads	Click-through	N/A (handled by Google)
LinkedIn Ads	Click-through + VTC	Supported
Meta Ads	Click-through + VTC	Supported
Microsoft Ads	Click-through	N/A
Reddit Ads	Click-through	Planned
X Ads	Click-through	Planned
TikTok Ads	Click-through + VTC	Supported
Amazon Ads	Click-through + VTC	Supported
StackAdapt	Click-through + VTC	Supported
The Trade Desk	Click-through + VTC	Supported

Example Usage

User: "My ROAS seems way too low on LinkedIn. Is something wrong with tracking?"

Agent should:

Call detect_tracking_leaks with days=30
Call attribution_health_check
Report any leaks found, focusing on LinkedIn
If view-through blind spot detected, explain that LinkedIn VTCs may be uncounted
Provide specific remediation steps

User: "Run a tracking audit before I increase spend"

Agent should:

Call attribution_health_check first for overall status
Call detect_tracking_leaks for active issues
Present a summary table of all findings
Prioritize critical issues that should be fixed before scaling

Related Skills

conversion-tracking — Setup and verification of conversion pixels
11-ad-platform-data — Pulling performance data from platforms
budget-optimizer — Budget allocation (depends on accurate attribution)

Last Updated: March 2026

About this skill

Part of the Synter free skills collection — open-source agent skills for advertising, PPC, and marketing automation.

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