Competitor Analysis

See what competitors run so you can position against it, not copy it. Reads and research only; this does not spend money.

1. Find what they run

Use research_campaign_opportunity for available research. Ask for public ad-library links or examples when the tool does not return competitor ads. Separate observed messaging from hypotheses about performance; longevity alone does not establish profitability.

2. Read the pattern, not the pixels

• Angles: what problem they lead with, what proof they show, what objection they answer.
• Offers: price framing, trial, guarantee, urgency.
• Formats and platforms: where they concentrate and where they are absent (absence is opportunity).
• Longevity: creative running for months is a signal; a one-week test is not.

3. Turn it into your move

• Where they are strong, differentiate on a real advantage, do not match message for message.
• Where they are absent (a platform, an audience, an angle), that is open ground.
• On search, competitor brand terms and the same auctions may be worth contesting; weigh cost against intent.

Rules

• Inform strategy; never copy creative or claims. Copying inherits their weaknesses and risks trademark issues.
• Separate what is proven (long-running, repeated) from what is a test.
• Report the angles and gaps you found and the specific move you would make, then take it to the ad-copy-generation or launch skill.