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competitor-analysis

Research competitors' advertising — the creative they run, their angles and offers, and where they compete for the same auctions. Use when a user wants competitive research, creative inspiration, to see what rivals are running, or market positioning for ads.

Quality

92%

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

92%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

An exemplary short, self-contained instruction skill: token-efficient, well-sequenced with a tool fallback, and ending in a concrete handoff to adjacent skills. The single gap is actionability polish — the analysis framework is specific but no example report structure shows what the findings output should look like.

Suggestions

Add a brief example of the expected output (e.g., a 3-line skeleton of the findings report: angle observed, evidence, recommended move) to make the 'report the angles and gaps' step fully concrete.

DimensionReasoningScore

Conciseness

The ~30-line body is lean with zero padding: no concept explanations Claude already knows, and lines like 'longevity alone does not establish profitability' and 'absence is opportunity' deliver non-obvious domain judgment in few tokens. Every token earns its place, matching the level-5 anchor and clearly above level 4's 'minor instances of over-explanation'.

5 / 5

Actionability

Guidance is mostly executable for an instruction-only skill: a concrete tool ('Use `research_campaign_opportunity`'), an explicit fallback ('Ask for public ad-library links or examples when the tool does not return competitor ads'), and specific analysis dimensions (price framing, trial, guarantee, urgency). It falls short of level 5 because no example output or report format covers the common case, leaving the final 'report the angles and gaps' deliverable underspecified.

4 / 5

Workflow Clarity

The numbered sequence (find what they run → read the pattern → turn it into your move) is clear and unambiguous, with a conditional fallback branch in step 1 when the tool returns nothing. The skill is explicitly read-only ('Reads and research only; this does not spend money'), so no destructive/batch validation cap applies, and it meets the simple-skill exception where a clear single-purpose flow can score 5.

5 / 5

Progressive Disclosure

The skill is under 50 lines with no need for external references (no references/, scripts/, or assets/ directories exist), and the body is well-organized into numbered sections plus a Rules section — exactly the case the guidelines allow to score 5. The one cross-reference ('take it to the **ad-copy-generation** or **launch** skill') is clearly signaled and one level deep.

5 / 5

Total

19

/

20

Passed

Description

88%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: it states concrete capabilities in third person and pairs them with an explicit, naturally phrased 'Use when' clause covering multiple trigger scenarios. The only weakness is trigger coverage that omits a few common synonyms, which slightly limits both trigger quality and distinctiveness from adjacent ad-creation skills.

DimensionReasoningScore

Specificity

The description enumerates multiple concrete research actions and objects — 'the creative they run, their angles and offers, and where they compete for the same auctions' — covering the domain comprehensively rather than gesturing at it. It clearly exceeds the level-4 anchor ('several specific actions; minor gaps') since no meaningful capability of the skill is left unstated.

5 / 5

Completeness

Both halves are explicit: 'what' is 'Research competitors' advertising — the creative they run, their angles and offers, and where they compete for the same auctions', and 'when' is the concrete 'Use when a user wants competitive research, creative inspiration, to see what rivals are running, or market positioning for ads.' This matches the level-5 anchor (clear what AND when with concrete trigger phrases) and exceeds level 4, where 'when' is only partially explicit.

5 / 5

Trigger Term Quality

Trigger phrases 'competitive research, creative inspiration, to see what rivals are running, or market positioning for ads' are natural user phrasings with good coverage. It falls short of the level-5 anchor's comprehensive synonym coverage — common variants like 'competitor ads', 'ad library', or 'ad spy' phrasings are absent — but is comfortably above level 3, which expects missing common variations.

4 / 5

Distinctiveness Conflict Risk

The competitor-advertising niche ('competitors' advertising', 'rivals', 'same auctions') is distinct from generic research or ad-creation skills. Minor overlap risk remains with closely related ad skills — the 'creative inspiration' trigger could plausibly fire for an ad-copywriting request — placing it at level 4 rather than the minimal-conflict level 5.

4 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

Synter-Media-AI/plugin

Path

skills/competitor-analysis/SKILL.md

Reviewed

Table of Contents

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