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landing-page-creation

Prepare landing-page copy and an implementation brief using the advertiser's verified brand, offer, and conversion destination. This directory package does not publish websites.

Quality

70%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

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tessl review fix ./packages/claude-directory/skills/landing-page-creation/SKILL.md

The canonical home for this skill is landing-page-creation in Synter-Media-AI/plugin

SKILL.md
Quality
Evals
Security

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a compact, high-signal instruction set: concrete tool calls, explicit safety boundaries (never invent a destination; do not claim tracking is installed), a defined deliverable list, and a verification checkpoint before declaring a page live. The main gaps are the absence of worked examples or templates and any error-recovery guidance after verification fails.

Suggestions

Add a short example (sample hero copy snippet or a brief outline skeleton) so the expected output format for the common case is unambiguous.

Add one line of error-recovery guidance, e.g. what to do when the rendered-page verification fails (fix and re-verify before reporting live), to close the feedback loop.

Use section headers (e.g. '## Inputs to verify', '## Deliverables', '## Publishing') instead of four unheaded paragraphs to aid navigation, and confirm the '../../context/brand-and-safety.md' path resolves from the skill's install location.

DimensionReasoningScore

Conciseness

The body is lean and assumes competence — e.g. 'Establish the audience, offer, evidence, and intended conversion before drafting' carries four instructions in one line, and nothing explains concepts Claude already knows. Not a 5 because the mermaid flowchart restates the sequence already implied by the prose, a mild token redundancy.

4 / 5

Actionability

Concrete guidance throughout: named tool calls ('list_connected_accounts', 'list_creative_assets'), a canonical domain ('https://synterai.com'), and enumerated deliverables ('hero, offer explanation, supporting evidence, objection handling, and primary CTA', 'typography, exact asset references, section order, form destination, and accessibility requirements'). Not a 5: no example copy, no brief template, and no sample output format for the common cases.

4 / 5

Workflow Clarity

A clear sequence runs verify → establish inputs → draft copy → brief → conditional publish, made explicit by the flowchart, with an explicit validation checkpoint ('Verify the actual rendered page, links, form submission, and tracking before reporting a page live') and a labeled conditional branch on editor availability. Not a 5: there is no feedback loop for what to do when verification fails, and no checklist.

4 / 5

Progressive Disclosure

The skill is under 50 lines with nothing that should be split into separate files, and its single reference is clearly signaled ('Read [brand and safety guidance](../../context/brand-and-safety.md)'). Not a 5: the body has only a single H1 with no section structure, and the one reference points outside the skill bundle ('../../context/'), which cannot be verified to resolve — a minor navigation gap.

4 / 5

Total

16

/

20

Passed

Description

53%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description states a clear, specific 'what' with an honest capability boundary, but it completely lacks 'when to use' trigger guidance and misses common natural phrasings users would say. It is solidly mid-rubric: specific enough to avoid most conflicts, not complete enough to be reliably triggered.

Suggestions

Add an explicit trigger clause, e.g. 'Use when the user asks for a landing page, homepage copy, or an implementation brief for an advertiser campaign.'

Include natural synonyms users would actually say — 'website copy', 'web page', 'marketing page', 'CTA' — to improve trigger term coverage.

Enumerate the concrete actions more comprehensively (e.g. 'draft hero and CTA copy, write objection handling, specify form/checkout destinations, produce a mobile and desktop implementation brief') to raise specificity.

DimensionReasoningScore

Specificity

Names the domain ('landing-page copy') and two concrete deliverables ('an implementation brief') with specific inputs ('verified brand, offer, and conversion destination'), but coverage is not comprehensive — no mention of drafting sections like the hero, CTA, or objection handling that the body actually covers. Fits anchor 3 ('1-2 concrete actions, but not comprehensive') better than anchor 4, which expects several listed actions.

3 / 5

Completeness

The 'what' is clear ('Prepare landing-page copy and an implementation brief'), but there is no 'Use when...' clause or any equivalent explicit trigger guidance — the second sentence ('This directory package does not publish websites') is a scope boundary, not a 'when'. Per the rubric guideline, a missing trigger clause caps completeness at 3; it is not 2 because the 'what' is specific, not vague.

3 / 5

Trigger Term Quality

'landing-page', 'advertiser', 'brand', 'conversion destination' are relevant keywords a user might say, but common natural variations are missing — 'website', 'web page', 'homepage', 'marketing page', 'CTA', 'copywriting'. Matches anchor 3 ('some relevant keywords but missing common variations or synonyms') rather than anchor 4's 'good keyword coverage'.

3 / 5

Distinctiveness Conflict Risk

'landing-page copy', 'advertiser', and 'conversion destination' carve out a distinct advertising niche, and the explicit boundary 'does not publish websites' separates it from site-publishing skills. Minor overlap risk remains with general copywriting/web-page skills, matching anchor 4 ('mostly distinct; minor overlap risk') rather than anchor 5's fully distinct trigger set.

4 / 5

Total

13

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

relative_links

Relative link issues: 1 suspicious

Warning

Total

15

/

16

Passed

Repository

Synter-Media-AI/plugin

Path

packages/claude-directory/skills/landing-page-creation/SKILL.md

Reviewed

Table of Contents

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