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linkedin-ads-targeting

Build LinkedIn Ads audiences with job title, seniority, and company targeting, ABM company lists, lookalikes, and lead gen form optimization. Use when building LinkedIn audiences, setting up ABM, choosing ad formats, optimizing lead gen forms, or estimating LinkedIn costs.

Quality

91%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

The canonical home for this skill is linkedin-ads-targeting in Synter-Media-AI/plugin

SKILL.md
Quality
Evals
Security

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A tight, high-signal instruction skill: prescriptive heuristics, named tools, and a rules section that reinforces pre-launch checks, organized as a clear five-step workflow. The gaps are minor — a couple of high-level directions without a method or source, and no explicit underperformance recovery loop.

Suggestions

Make 'map your vertical to LinkedIn's taxonomy' actionable: point to where the taxonomy lives (platform UI or an export) or name the tool/UI step that performs the mapping.

Name the mechanism for benchmark comparison in section 3 — e.g. which tool pulls the account's historical CPC/CPM/CPL — instead of just 'compare with the account's recent history'.

Add one recovery line to section 5 for the common failure case: what to check and change when delivery or CPL is underperforming after launch.

DimensionReasoningScore

Conciseness

Lean throughout: every line is a LinkedIn-specific heuristic ('100,000-300,000 is the sweet spot', '3 pre-filled fields converts roughly 12-15%'), a named tool call, or a rule — no padding and no explanation of concepts Claude already knows. Nothing trimmable was found, so it matches the 'every token earns its place' anchor.

5 / 5

Actionability

Mostly concrete and executable: named tools ('list_connected_accounts', 'list_audiences', 'pull_linkedin_ads_performance'), numeric thresholds ('below ~50,000 members delivery suffers'), and specific tiering and form-field guidance. A few spots stay high-level — 'map your vertical to LinkedIn's taxonomy' gives no mapping or source, and 'Compare CPC, CPM, CPL, and CTR with the account's recent history' names no tool or method — matching the 'minor gaps' anchor rather than fully executable.

4 / 5

Workflow Clarity

Clear numbered sequence (audience → ABM → format → forms → 'Verify and iterate') with explicit checkpoints ('Confirm campaign state with list_campaigns', 'Check estimated audience size before launch'). Falls short of the top anchor because there is no error-recovery loop for underperforming delivery — post-launch iteration is only implied by 'Configure alerts and new expansion audiences'.

4 / 5

Progressive Disclosure

A short (~55-line) single-file skill with no bundle files and nothing inlined that belongs in a separate file; sections are numbered and well-organized, and cross-skill pointers ('audience', 'attribution', 'media-plan', 'ad-copy-generation', 'platform-linkedin') are clearly signaled, satisfying the simple-skill guideline.

5 / 5

Total

18

/

20

Passed

Description

92%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description in third person that pairs a concrete capability list with an explicit five-trigger 'Use when' clause, all firmly scoped to LinkedIn Ads. The only weakness is missed synonym coverage ('account-based marketing', 'B2B ads') and a 'lookalikes' capability claim the body does not address.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions — 'job title, seniority, and company targeting', 'ABM company lists, lookalikes', 'lead gen form optimization' — with coverage matching the skill body's scope, matching the comprehensive anchor. Minor claim ('lookalikes') is not covered in the body, but the action list itself is concrete and comprehensive.

5 / 5

Completeness

Explicitly answers both: what ('Build LinkedIn Ads audiences with job title, seniority, and company targeting, ABM company lists, lookalikes, and lead gen form optimization') and when ('Use when building LinkedIn audiences, setting up ABM, choosing ad formats, optimizing lead gen forms, or estimating LinkedIn costs') with five concrete trigger phrases.

5 / 5

Trigger Term Quality

Good natural-phrase coverage: 'building LinkedIn audiences', 'setting up ABM', 'choosing ad formats', 'optimizing lead gen forms', 'estimating LinkedIn costs'. Falls short of the comprehensive anchor because common variations like 'account-based marketing', 'B2B ads', or 'LinkedIn lead generation' are missing.

4 / 5

Distinctiveness Conflict Risk

Clear LinkedIn Ads niche with distinct, platform-specific triggers ('LinkedIn audiences', 'lead gen forms', 'ABM'); minimal conflict risk with other skills since every trigger is LinkedIn-scoped.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

Synter-Media-AI/plugin

Path

packages/claude-directory/skills/linkedin-ads-targeting/SKILL.md

Reviewed

Table of Contents

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