Media Plan Builder

Turn a goal and a budget into a defensible plan across platforms, with the math shown, before anything is built. Planning only; building and spending are the launch skill's job and wait for approval.

Confirm what is available first: list_connected_accounts.

1. Start from the objective

Anchor to the conversion that defines success and the target CPA or ROAS. Get the budget, audience, geo, and offer. Do not start from a platform.

2. Choose the channel mix

Ground channel weights in account history using pull_google_ads_performance, pull_meta_ads_performance, pull_linkedin_ads_performance, pull_microsoft_ads_performance, and pull_reddit_ads_performance. Use research_campaign_opportunity for available research and forecast_campaign for estimates; label projections clearly. Balance demand capture and demand generation for the objective.

3. Split the budget and project outcomes

Allocate budget per channel with projected CPM/CPC/CPA/reach from forecast_campaign. Show the math; a split without projected outcomes is a guess. Start conservative and name the scale path.

4. Plan measurement and a first flight

State which conversion, which tracking (see conversion-tracking), and how success is judged. Define a first two-week test flight with a clear read before wider spend.

Output

Objective → audience → channel mix and budget split → projected CPA/ROAS per channel → creative direction → measurement → first-flight test. Lead with the recommendation, then the reasoning. Hand off to launch to build and ship on approval.

Rules

• Show the budget math and projected outcomes per channel; no unsupported splits.
• Prefer the account's own history over any benchmark, and never present a projection as a guarantee.
• Include measurement in the plan; a plan you cannot read is not a plan.