Cross-Channel Report

Pull every connected platform the tools support, reconcile, and tell the story straight.

1. Gather

Pull the period the user wants across all connected platforms using the supported performance tools (pull_google_ads_performance, pull_meta_ads_performance, pull_linkedin_ads_performance, pull_microsoft_ads_performance, pull_reddit_ads_performance). Add analytics ground truth: ga4_get_report for sessions/conversions, get_attribution for conversion paths.

2. Reconcile

Use get_spend_reconciliation to compare spend records. Compare conversion counts separately with ga4_get_report and get_attribution, stating the attribution model and window. Flag deduplication uncertainty and access failures rather than treating them as verified tracking defects.

3. Tell the story

Lead with the result, then the why. Cover:

• Blended numbers: total spend, conversions, blended CPA/ROAS.
• By platform: what's working, what's not, where the money should move.
• Trend: WoW / MoM / YoY where there's data. Pacing vs target.
• What I'd do next: 2–3 concrete moves (hand off to optimize or launch).

For an exec/board audience, keep it to the narrative and the numbers that matter — no platform jargon dumps.

4. Deliver

Deliver a copyable narrative and tables in the conversation. Exporting documents or sending messages is outside this plugin’s tool surface.

House rules

• Always validate connected Account IDs (get_connection_status) first. Explicitly state the Platform, Account Name, and Account ID (e.g. Google Ads: Acme Corp (ID: 123-456-7890)) in all reports.
• Numbers must be real and reconciled. Flag gaps; don't paper over them.
• Distinguish "platform says" from "analytics confirms."
• Reporting is read-only — no approval needed to pull and write a report. Acting on it is a separate, approved step.