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analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.

60

Quality

70%

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tessl review fix ./.claude/skills/analytics-tracking/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

50%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill provides a broad overview of analytics tracking with reasonable structure and some useful concrete examples, but it suffers from being too advisory and not sufficiently actionable. The core principles section explains things Claude already knows, the implementation steps lack validation checkpoints, and the referenced bundle files don't exist, undermining the progressive disclosure strategy.

Suggestions

Remove or drastically shorten the 'Core Principles' section—Claude doesn't need to be told to 'track for decisions, not data' or 'start with the questions'; focus tokens on implementation specifics.

Add explicit validation checkpoints to the GA4 implementation workflow, e.g., 'After step 3, verify in GA4 DebugView that enhanced measurement events appear before proceeding.'

Provide the referenced bundle files (event-library.md, ga4-implementation.md, gtm-implementation.md) or remove the references—broken links undermine trust and usefulness.

Make the GA4 Quick Setup more actionable with specific URLs, exact gtag.js snippet with placeholder measurement ID, and concrete GTM container setup commands rather than abstract numbered steps.

DimensionReasoningScore

Conciseness

The skill contains some unnecessary padding—'Core Principles' section is largely advice Claude already knows (track for decisions, start with questions, name things consistently). The tables and event examples are useful but the philosophical framing adds tokens without adding actionable value.

2 / 3

Actionability

There are some concrete code examples (gtag event, dataLayer push) and useful tables, but much of the content is descriptive rather than executable. The GA4 setup is a high-level numbered list without specific commands or URLs. The tracking plan template is helpful but the overall guidance leans toward 'what to think about' rather than 'exactly what to do.'

2 / 3

Workflow Clarity

The GA4 Quick Setup provides a numbered sequence but lacks validation checkpoints between steps. The Debugging and Validation section includes a checklist, but it's disconnected from the implementation workflow rather than integrated as explicit checkpoints. There's no feedback loop (validate -> fix -> retry) built into the implementation steps.

2 / 3

Progressive Disclosure

The skill references multiple external files (references/event-library.md, references/ga4-implementation.md, references/gtm-implementation.md, tools registry, tool integration guides) which is good structure, but no bundle files are provided, meaning all those references are broken. The main file itself is quite long (~250 lines) and could benefit from moving some inline content (like the full event tables and UTM parameter details) to reference files.

2 / 3

Total

8

/

12

Passed

Description

89%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong skill description with excellent trigger term coverage and clear 'when to use' guidance. The cross-reference to ab-test-setup is a nice touch for disambiguation. The main weakness is that the 'what' portion could be more specific about concrete actions beyond the general 'set up, improve, or audit.'

Suggestions

Expand the capabilities section with more specific concrete actions, e.g., 'configure GA4 properties, create tracking plans, implement event schemas, set up conversion goals, audit tag implementations.'

DimensionReasoningScore

Specificity

The description names the domain (analytics tracking and measurement) and mentions some actions ('set up, improve, or audit'), but does not list multiple specific concrete actions like 'configure GA4 properties, create tracking plans, implement event schemas, set up conversion goals.'

2 / 3

Completeness

Clearly answers both 'what' (set up, improve, or audit analytics tracking and measurement) and 'when' (explicit 'Use when' clause with detailed trigger terms). Also includes a helpful cross-reference to the ab-test-setup skill for disambiguation.

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms users would say: 'set up tracking,' 'GA4,' 'Google Analytics,' 'conversion tracking,' 'event tracking,' 'UTM parameters,' 'tag manager,' 'GTM,' 'analytics implementation,' 'tracking plan.' These are all terms users would naturally use.

3 / 3

Distinctiveness Conflict Risk

The description carves out a clear niche around analytics tracking/measurement with specific tool references (GA4, GTM) and even explicitly disambiguates from the ab-test-setup skill, reducing conflict risk.

3 / 3

Total

11

/

12

Passed

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
TheCraigHewitt/seomachine
Reviewed

Table of Contents

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