marketing-ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Quality

70%

Does it follow best practices?

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tessl review fix ./.claude/skills/marketing-ideas/SKILL.md

The canonical home for this skill is marketing-ideas in coreyhaines31/marketingskills

Quality

Content

50%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill provides a well-organized taxonomy of marketing ideas with useful categorization by stage, budget, and timeline, but lacks concrete actionability — it's more of a reference index than an executable guide. The content would benefit from at least one fully worked example showing how a recommendation should look, and the referenced bundle file is missing, undermining the progressive disclosure structure.

Suggestions

Add a concrete worked example showing a complete recommendation for a specific scenario (e.g., 'Early-stage B2B SaaS, $500/month budget') using the output format template, so Claude knows exactly what good output looks like.

Include the referenced 'references/ideas-by-category.md' bundle file or remove the reference — currently the skill depends on a file that doesn't exist in the bundle.

Trim the 'Related Skills' section unless those skills actually exist in the project, and remove the persona framing sentence at the top which adds no value.

Dimension	Reasoning	Score
Conciseness	The skill is reasonably organized but includes some unnecessary framing ('You are a marketing strategist with a library of 139 proven marketing ideas') and sections like 'Task-Specific Questions' and 'Related Skills' that add moderate bloat. The tables and lists are efficient, but the overall content could be tightened.	2 / 3
Actionability	The skill provides structured categories and numbered references to ideas, plus an output format template, but the actual marketing ideas are just names/labels without concrete implementation details inline. The 'How to start' guidance is described as an output format rather than actually demonstrated. No concrete examples of a recommendation are provided.	2 / 3
Workflow Clarity	There's a clear 4-step process for how to use the skill (ask, suggest, detail, consider resources), and the output format provides structure. However, there are no validation checkpoints or feedback loops — no guidance on how to verify recommendations fit the user's context, or how to iterate if initial suggestions don't resonate.	2 / 3
Progressive Disclosure	The skill references 'references/ideas-by-category.md' for the complete list, which is good progressive disclosure. However, no bundle files were provided, so we can't verify the reference exists. The 'Related Skills' section references other skills but these are unverified. The inline content is well-structured with tables and sections, but the category table duplicates what could be entirely in the reference file.	2 / 3
	Total	8 / 12 Passed

Description

89%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a well-constructed description with strong trigger term coverage and clear completeness, explicitly stating both what the skill does and when to use it. Its main weakness is that the 'what' portion could be more specific about the concrete actions or categories of marketing approaches it covers, rather than just stating it 'provides 139 proven marketing approaches.' The trigger terms are natural and comprehensive, making it easy for Claude to select this skill appropriately.

Suggestions

Add 2-3 specific examples of the marketing categories or actions covered, e.g., 'including content marketing, referral programs, SEO tactics, social media strategies, and partnership approaches' to improve specificity.

Dimension	Reasoning	Score
Specificity	The description names the domain (marketing for SaaS/software) and mentions it provides '139 proven marketing approaches organized by category,' but does not list specific concrete actions like 'generate content calendars, suggest referral programs, outline SEO strategies.' The actions remain at a high level ('provides marketing approaches').	2 / 3
Completeness	Clearly answers both 'what' (provides 139 proven marketing approaches organized by category for SaaS/software products) and 'when' (explicit 'Use when' clause with multiple trigger phrases). The when guidance is thorough and explicit.	3 / 3
Trigger Term Quality	Excellent coverage of natural trigger terms: 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow.' These are phrases users would naturally say when seeking this kind of help.	3 / 3
Distinctiveness Conflict Risk	The description is clearly scoped to SaaS/software marketing ideas and strategies, with specific trigger terms that distinguish it from general business advice or other marketing skills. The mention of '139 proven marketing approaches' further narrows its niche.	3 / 3
	Total	11 / 12 Passed

Validation

90%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 10 / 11 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	10 / 11 Passed

Repository: TheCraigHewitt/seomachine
Path: .claude/skills/marketing-ideas/SKILL.md
Commit: e818d5e

Reviewed: 6 days ago

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