campaign-planner

Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not mention creators routes to the launch discipline, not here. 达人营销策划/种草方案

Quality

100%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide

Securityby

Passed

No findings from the security scan

Quality

Content

100%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured skill body that stays lean while giving concrete, template-anchored instruction, a clear sequenced workflow with a Done-when validation gate, and clean one-level-deep reference navigation. All bundle files referenced in the body exist on disk.

Dimension	Reasoning	Score
Conciseness	The body is lean — a Skill Contract, a brief Data Sources section, one-line-per-step Instructions, a short Example, and a reference list — with no explanation of concepts Claude already knows and every section earning its tokens.	3 / 3
Actionability	Guidance is concrete and template-anchored: 'copy the matching block, replace every bracket with a real number or value (no placeholders left)', SMART objectives with explicit success/failure definitions, a four-phase timeline, CPM/CPE efficiency targets, and a concrete save path — details are specified rather than left abstract.	3 / 3
Workflow Clarity	Nine numbered steps worked in order, a 'Done when' checklist acting as validation gate (SMART objectives, numbers not placeholders, next step named), and an explicit chaining guard ('Do not chain deeper than 3 hops') provide clear sequencing with checkpoints.	3 / 3
Progressive Disclosure	The body is an overview pointing one level deep to clearly signaled, verified-real references (references/templates.md, references/influencer-tiers.md) each with a one-line purpose, with no nested reference chains.	3 / 3
	Total	12 / 12 Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A tightly written description that hits all four dimensions: concrete capabilities, natural trigger phrases, explicit what-and-when, and clear boundary-setting against sibling skills. No padding or over-claims.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete outputs — 'campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets' — in third person, matching the anchor that names several specific actions rather than a single domain.	3 / 3
Completeness	Explicitly answers both halves: an explicit 'Use when the user asks to…' trigger clause and a concrete 'produces…' capability list, which is the anchor for clearly answering what AND when.	3 / 3
Trigger Term Quality	Embeds natural user phrasings ('plan an influencer campaign', 'build a campaign blueprint', 'launch a product with creators') plus the Chinese terms 达人营销策划/种草方案, giving full coverage of what a user would actually say rather than only technical jargon.	3 / 3
Distinctiveness Conflict Risk	Active disambiguation — 'Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan…use launch-tier-planner' and routing guidance for creator-less launch requests — removes overlap and gives a clear niche.	3 / 3
	Total	12 / 12 Passed

Validation

81%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 13 / 16 Passed

Validation for skill structure

Criteria	Description	Result
metadata_field	'metadata' should map string keys to string values	Warning
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning
relative_links	Relative link issues: 15 suspicious	Warning

	Total	13 / 16 Passed

Repository: aaron-he-zhu/aaron-marketing-skills
Path: influencer/target/campaign-planner/SKILL.md
Commit: 4a77c48

Reviewed: 9 days ago

Table of Contents

Discovery Implementation Validation

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.