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campaign-planner

Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not mention creators routes to the launch discipline, not here. 达人营销策划/种草方案

71

Quality

89%

Does it follow best practices?

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized instruction skill: clear nine-step workflow, real reference bundles at one level of depth, and concrete done-conditions. Body-level actionability is slightly limited by templates living in references, and validation is gate-based rather than a feedback loop.

Suggestions

Tighten the scope-edge and connector-list prose to lift conciseness toward a 5.

Inline one short copy-paste-ready template excerpt (e.g., the SMART objective block) so the body is executable without opening references.

Add an explicit validate→fix→retry checkpoint (e.g., re-check SMART and no-placeholder rules before saving) to push workflow_clarity to 5.

DimensionReasoningScore

Conciseness

Largely tight and well-structured with no padding over basic concepts; the scope-edge paragraph and connector list are somewhat elaborate and could be trimmed slightly.

4 / 5

Actionability

Nine numbered steps each mapped to a concrete template section with a 'replace every bracket with a real value' rule and a save path; actual template content lives in references rather than inline copy-paste blocks, leaving minor gaps.

4 / 5

Workflow Clarity

Clear nine-step sequence with an explicit 'Done when' checklist and a termination guard; validation is gate-based rather than a validate→fix→retry loop, which would warrant a 5.

4 / 5

Progressive Disclosure

Overview body points to verified one-level-deep references (templates.md, influencer-tiers.md) with clear link descriptions; content is appropriately split and easy to navigate.

5 / 5

Total

17

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, concrete description that states capabilities, natural triggers, and clear boundaries against sibling skills. Minor stylistic density, but no substantive gaps.

DimensionReasoningScore

Specificity

Lists six concrete outputs (objectives, platform/tier strategy, content requirements, phased timeline, budget allocation, KPI targets) — comprehensive coverage of what the skill produces.

5 / 5

Completeness

Explicitly answers both 'what' (the six outputs) and 'when' ('Use when the user asks to…') with concrete trigger phrases and negative boundary routing.

5 / 5

Trigger Term Quality

Natural user phrases with synonyms ('plan an influencer campaign', 'build a campaign brief/blueprint', 'launch a product with creators') plus bilingual equivalents (达人营销策划/种草方案).

5 / 5

Distinctiveness Conflict Risk

Clear niche with explicit disambiguation from siblings (brief-generator, launch-tier-planner) and routing rules, minimizing conflict risk.

5 / 5

Total

20

/

20

Passed

Validation

81%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation13 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_field

'metadata' should map string keys to string values

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 15 suspicious

Warning

Total

13

/

16

Passed

Repository
aaron-he-zhu/aaron-marketing-skills
Reviewed

Table of Contents

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