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message-test-designer

Use when the user asks to "test our messaging before we scale it", "design a message-market-fit panel", or "run a 5-second comprehension test on our new tagline"; produces a message-test design spec — hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style) protocols, stimulus set drawn from the canon, success thresholds, and a stop/revise decision rule — for the TALE Evaluate phase so the message is validated before any paid scale. It designs the test; it never runs the experiment or adjudicates a claim. Not for running the panel or A/B experiment — use send-experiment-designer or ad-test-designer; not for analyzing the results — use performance-analyzer; not for authoring the message itself — use message-system-architect. 消息测试/理解度测试/面板设计/五秒测试/消息市场契合

Quality

86%

Does it follow best practices?

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

70%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, genuinely actionable design workflow with explicit validation gates, failure routing, and a done-when contract. Its weaknesses are systematic repetition of the scope/claims boundary text (token cost) and a reference graph that mostly points at files absent from the bundle, leaving the standalone reader with unresolved links.

Suggestions

State the design-vs-execution boundary once (e.g., in the Scope guard) and cut its recurrences in the intro, Data Sources, and step 7 — same for the claims-registry propose path, which can live solely in the Save Results section.

Include a minimal inline template or field list for the test-design spec and handoff summary so step 8 is executable without chasing skill-contract.md, which is not present in the bundle.

Fix or trim the reference graph: either bundle the frequently cited files (tale-benchmark.md, skill-contract.md, CONNECTORS.md, SECURITY.md) or consolidate their needed content locally, since most current links do not resolve from this skill's directory.

DimensionReasoningScore

Conciseness

The body is dense with domain-specific content but systematically repeats itself: the design-vs-execution boundary appears four times (intro 'never runs the panel, analyzes results, or adjudicates a claim', the Scope guard, the Data Sources section, and step 7), and the claims-registry propose-path plumbing recurs in the Scope guard, Writes, step 5, and Save Results. This is more than the 'minor instances' of anchor 4, though it never explains concepts Claude already knows, so it is above anchor 2.

3 / 5

Actionability

Concrete, specific guidance throughout: sample thresholds ('≥70% of the target panel correctly restate the core benefit unaided after 5 seconds', '≥15 target-role respondents per variant'), a copy-paste-ready command ('python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/experiment.py" proportion --control <pref_A> <n> --variant <pref_B> <n>'), and exact memory destinations. It falls short of anchor 5 because the spec-assembly and handoff steps are directive rather than uniformly executable (e.g., no inline spec template, abstract 'authorized operation: propose' phrasing).

4 / 5

Workflow Clarity

Eight numbered steps with explicit validation checkpoints: step 1 stops with NEEDS_INPUT if no candidate message exists, step 5 scans every stimulus claim, step 6 makes the failure decision automatic (failed test routes back to message-system-architect, 'not to more spend'), and the 'Done when' contract acts as a completion checklist with an immutability check ('Any changed canon, stimulus, panel, protocol, or contract starts a new test'). This matches anchor 5's explicit validation, error-recovery routing, and checklist, exceeding anchor 4's 'most checkpoints present'.

5 / 5

Progressive Disclosure

Sections are well organized and the one bundled reference (references/stimulus-binding.md) exists, is one level deep, and is clearly signaled with a descriptive Reference Materials list. However, scored against the actual bundle, most referenced paths do not resolve: tale-benchmark.md, skill-contract.md, CONNECTORS.md, SECURITY.md, and five sibling SKILL.md links all point outside the provided files. That many dangling references is a structural gap beyond anchor 4's 'minor organization gaps', though the good signaling and lack of inlined bulk content keep it above anchor 2.

3 / 5

Total

15

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An exemplary description: it names concrete deliverables, opens with verbatim user trigger phrases (in both English and Chinese), answers what-and-when explicitly, and closes with explicit not-for routing to sibling skills. The only mild cost is length, but every clause does routing or capability work rather than padding.

DimensionReasoningScore

Specificity

The description enumerates the full deliverable set concretely — 'hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style) protocols, stimulus set drawn from the canon, success thresholds, and a stop/revise decision rule' — with comprehensive coverage and no vague filler. It exceeds the anchor-4 bar because no capability area is missing.

5 / 5

Completeness

Both 'what' (a message-test design spec with named components) and 'when' (explicit 'Use when the user asks to...' trigger phrases) are clearly and explicitly stated, matching anchor 5. It is not anchor 4 because the 'when' is already maximally explicit with concrete quoted triggers.

5 / 5

Trigger Term Quality

It quotes natural user utterances verbatim ('"test our messaging before we scale it"', '"run a 5-second comprehension test on our new tagline"', '"design a message-market-fit panel"') and adds synonyms (tagline, comprehension, Wynter-style) plus bilingual terms (消息测试/五秒测试/消息市场契合). Coverage is comprehensive, fitting anchor 5 rather than the 'a few natural terms missing' anchor 4.

5 / 5

Distinctiveness Conflict Risk

It carves a clear niche with explicit negative routing — 'Not for running the panel or A/B experiment — use send-experiment-designer or ad-test-designer; not for analyzing the results — use performance-analyzer; not for authoring the message itself — use message-system-architect' — minimizing conflict with sibling skills. This is the anchor-5 'clear niche with distinct triggers' case, not the minor-overlap anchor 4.

5 / 5

Total

20

/

20

Passed

Validation

81%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 13 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_field

'metadata' should map string keys to string values

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 32 suspicious

Warning

Total

13

/

16

Passed

Repository

aaron-he-zhu/aaron-marketing-skills

Path

narrative/evaluate/message-test-designer/SKILL.md

Reviewed

Table of Contents

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