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roi-calculator

Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算

73

Quality

92%

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

85%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The content is highly actionable with explicit formulas, a worked example, and a well-sequenced workflow with done-when checkpoints and one-level-deep references. Its only weakness is moderate verbosity in the STAR evidence machinery.

Suggestions

Tighten step 9's R1–R6 enumeration and the cross-discipline paid-ads note; link the STAR detail to star-benchmark.md instead of restating it inline.

Consider moving the lengthy reference-material link list into a short 'Related skills' subsection to reduce visual weight in the main flow.

DimensionReasoningScore

Conciseness

The body is information-dense and avoids explaining basics Claude knows, but the STAR Return (R) evidence section (R1–R6 enumeration) and the cross-discipline paid-ads note add length that could be tightened.

2 / 3

Actionability

Gives concrete, copy-paste-ready formulas (Simple ROI, ROAS, EMV = Impressions × CPM / 1000, LTV-Based ROI) and a fully worked numeric example, plus per-step templates.

3 / 3

Workflow Clarity

A clear 10-step sequence is reinforced by a Skill Contract with explicit 'Done when' checkpoints, reads/writes/promotes boundaries, and a termination/hop-limit rule.

3 / 3

Progressive Disclosure

SKILL.md is an overview that links one level deep to the verified references/roi-templates.md for templates, with cross-skill pointers clearly signaled rather than nested.

3 / 3

Total

11

/

12

Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is specific, trigger-rich, and complete with both what and when, plus a clear negative-scope handoff to report-generator. It is a strong, concise trigger description with no fluff.

DimensionReasoningScore

Specificity

Enumerates multiple concrete outputs — 'produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary' — matching the multi-action anchor.

3 / 3

Completeness

Explicitly answers both what (the metrics produced) and when ('Use when the user asks to...') with explicit triggers, plus a negative-scope clause.

3 / 3

Trigger Term Quality

Quotes natural user phrasings — 'calculate influencer ROI', 'prove campaign value', 'what was our ROAS' — that a user would actually say, giving good trigger coverage.

3 / 3

Distinctiveness Conflict Risk

A clear influencer-ROI niche with distinct triggers and an explicit 'Not for ... use report-generator' disambiguator makes wrong-skill conflicts unlikely.

3 / 3

Total

12

/

12

Passed

Validation

81%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation13 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_field

'metadata' should map string keys to string values

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 18 suspicious

Warning

Total

13

/

16

Passed

Repository
aaron-he-zhu/aaron-marketing-skills
Reviewed

Table of Contents

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