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search-term-miner

Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单

Quality

88%

Does it follow best practices?

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SecuritybySnyk

Medium

Suggest reviewing before use

SKILL.md
Quality
Evals
Security

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, tightly written process skill: sequenced steps with a real stop-and-ask checkpoint, concrete column/tokenization/match-type guidance, and disciplined scope guards. The main gaps are repetition of the same delegation links across four sections and heavy reliance on out-of-bundle shared references for the output templates and benchmark thresholds.

Suggestions

Consolidate the repeated campaign-architect / budget-optimizer / ad-account-auditor links into one Delegation/Scope section; the same three skills are re-linked in the intro, Skill Contract, Scope guard, Reference Materials, and Next Best Skill sections.

State default harvest-threshold and cost-floor values (e.g., '>=1 conversion and >=2 clicks' or a currency floor) inline, or point to the exact roas-benchmark.md section that defines them, so the mining rules are executable without guessing.

Include a minimal inline example of the maintenance-diff row format (add / negate / move columns) so the primary deliverable is unambiguous even when skill-contract.md is not reachable from the bundle.

DimensionReasoningScore

Conciseness

The body is dense and functional with no explanations of concepts Claude already knows, but delegation targets repeat across sections (campaign-architect is referenced five times, budget-optimizer and ad-account-auditor four each), which could be consolidated. Not a 3 because there is no padding or concept teaching, only mild redundancy.

4 / 5

Actionability

Instruction-only guidance is concrete — required columns ("query, cost, and conversions (plus conv. value if scoring by ROAS)"), n-gram tokenization into 1-/2-/3-grams, match-type and level assignment, labeled Measured/User-provided/Estimated figures, and a dated save path. Not a 5 because harvest/negation thresholds are left unstated and the maintenance-diff and handoff-summary templates live in out-of-bundle reference files.

4 / 5

Workflow Clarity

Seven clearly sequenced steps with an explicit validation checkpoint ("If the conversion column is missing, stop and ask; do not harvest or negate on clicks alone") and a user-confirmation gate before saving. Not a 5 because there are no feedback/re-validation loops (e.g., re-checking the n-gram report or diff for completeness before save), though the read-only/propose-then-confirm nature of the task limits the impact.

4 / 5

Progressive Disclosure

Well-organized sections with an annotated Reference Materials list, and references are one level deep and clearly signaled. Not a 5 because the bundle ships no reference files at all — the operational detail (roas-benchmark.md scoring items, skill-contract.md templates) is deferred to shared files outside this skill's directory that cannot be verified from the bundle, so the body alone is not fully self-sufficient.

4 / 5

Total

16

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An exemplary description: concrete third-person capabilities, verbatim user-natural trigger phrases, and explicit disambiguation against sibling skills. The only nit is the redundant trailing Chinese summary line, which duplicates the frontmatter summary but adds no confusion.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — "harvests converting queries into new keywords/ad-groups", "builds a standing negative-keyword list", "an n-gram waste report", "delivers a maintenance diff (add / negate / move)" — with comprehensive coverage of the skill's outputs and no vague filler.

5 / 5

Completeness

Explicitly answers both: "Use when the user asks to..." (when, with concrete trigger phrases) and a third-person statement of what it harvests, builds, and delivers. Not a 4 because the 'when' clause is fully explicit rather than merely present.

5 / 5

Trigger Term Quality

Quotes four verbatim natural phrases users would actually say ("mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", "cut wasted paid spend") plus the domain synonyms (keywords, negatives, wasted spend), giving comprehensive trigger coverage.

5 / 5

Distinctiveness Conflict Risk

Clear niche (search-term mining and negative hygiene) with explicit negative boundaries — "Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor" — minimizing wrong-skill triggering.

5 / 5

Total

20

/

20

Passed

Validation

81%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 13 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_field

'metadata' should map string keys to string values

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 19 suspicious

Warning

Total

13

/

16

Passed

Repository

aaron-he-zhu/aaron-marketing-skills

Path

ad/research/search-term-miner/SKILL.md

Reviewed

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