co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Helps SaaS companies identify ideal partners and brainstorm high-impact campaigns.

Quality

58%

Does it follow best practices?

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Passed

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tessl review fix ./skills/co-marketing/SKILL.md

Quality

Content

38%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill reads more like a comprehensive marketing playbook than a focused skill for Claude. It extensively explains general co-marketing concepts that Claude already understands, resulting in significant verbosity. While the structure is logical and the checklists provide some actionability, the content would benefit greatly from aggressive trimming and splitting detailed reference material into separate files.

Suggestions

Reduce content by 60-70% by removing general marketing knowledge Claude already knows (e.g., what co-marketing is, basic campaign types, standard metrics) and focus only on the specific decision frameworks and templates that add unique value.

Split the detailed campaign type tables, partner scoring criteria, and agreement outline into separate reference files (e.g., CAMPAIGN-TYPES.md, PARTNER-SCORING.md, AGREEMENT-TEMPLATE.md) and reference them from the main skill.

Add explicit validation checkpoints to the workflow, such as 'Confirm audience overlap data before proceeding to outreach' or 'Validate partner scoring with the user before ranking.'

Focus the main SKILL.md on the decision tree (what does the user want?) and the key steps, keeping it under 80 lines with pointers to detailed references.

Dimension	Reasoning	Score
Conciseness	The skill is significantly verbose at ~250+ lines, with extensive tables, frameworks, and checklists that largely describe general marketing knowledge Claude already possesses. Much of this content (partner scoring criteria, campaign types, outreach templates, measurement metrics) is standard marketing strategy that doesn't need to be spelled out in this detail.	2 / 5
Actionability	The skill provides structured frameworks, checklists, and an outreach template, which are somewhat concrete. However, there's no executable code, no specific tool commands, and much of the guidance remains at the level of strategic advice and brainstorming prompts rather than precise, copy-paste-ready outputs or workflows.	3 / 5
Workflow Clarity	There is a rough sequence implied through the sections (identify partners → plan campaigns → approach → structure → measure), and the checklist at the end provides a reasonable workflow. However, there are no explicit validation checkpoints or feedback loops—no steps like 'verify partner fit before proceeding' or 'if outreach fails, try X instead.'	3 / 5
Progressive Disclosure	The content is a monolithic wall of text with no references to supporting files despite its length. The campaign type tables, scoring frameworks, and agreement outlines could easily be split into separate reference files. The 'Related Skills' section at the end references other skills but doesn't offload any of the substantial inline content.	2 / 5
	Total	10 / 20 Passed

Description

78%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a reasonably well-constructed description that clearly states both what the skill does and when to use it, with relevant trigger terms for co-marketing and partnerships. Its main weakness is that the specific capabilities listed are somewhat high-level and could be more concrete about deliverables or outputs. The SaaS focus adds good distinctiveness.

Suggestions

Add more concrete actions/outputs such as 'generates partner evaluation criteria, creates campaign briefs, outlines co-branded content plans' to increase specificity.

Include additional trigger synonyms like 'partner marketing', 'cross-promotion', 'channel partnerships', or 'collaboration opportunities' to improve keyword coverage.

Dimension	Reasoning	Score
Specificity	Names the domain (co-marketing partnerships for SaaS) and mentions a few actions ('find co-marketing partners', 'plan joint campaigns', 'brainstorm partnership opportunities'), but these are somewhat generic and not deeply concrete—no mention of specific deliverables, frameworks, or outputs.	3 / 5
Completeness	Explicitly answers both 'when' ('When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities') and 'what' ('Helps SaaS companies identify ideal partners and brainstorm high-impact campaigns') with concrete trigger phrases.	5 / 5
Trigger Term Quality	Includes natural trigger terms like 'co-marketing partners', 'joint campaigns', 'partnership opportunities', and 'SaaS'. A user asking about partnerships or co-marketing would likely match. Missing some synonyms like 'partner marketing', 'cross-promotion', 'collaboration', or 'channel partnerships'.	4 / 5
Distinctiveness Conflict Risk	The focus on co-marketing partnerships specifically for SaaS companies is fairly distinctive. There's minor overlap risk with general marketing strategy or partnership skills, but the co-marketing + SaaS niche narrows it well.	4 / 5
	Total	16 / 20 Passed

Validation

90%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 10 / 11 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	10 / 11 Passed

Repository: administrakt0r/AI-Agents-Safe-Coding-Skills
Path: skills/co-marketing/SKILL.md
Commit: fbdfd63

Reviewed: 1 day ago

Table of Contents

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