marketing-psychology

Apply psychological principles, mental models, and behavioral science to marketing, including persuasion, consumer behavior, decision-making, framing, and ethical nudges. Use for questions about why people buy or how people think in a marketing context.

Quality

73%

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Securityby

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tessl review fix ./plugins/AI-Agents-Safe-Coding-Skills-claude/skills/marketing-psychology/SKILL.md

The canonical home for this skill is marketing-psychology in coreyhaines31/marketingskills

Quality

Content

63%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized, actionable catalog of marketing mental models with concrete per-model tactics and a useful quick-reference table. Its main weaknesses are token overhead from re-explaining widely known concepts and a fully inlined structure that would benefit from reference files.

Suggestions

Trim or remove the one-line model definitions that restate concepts Claude already knows (e.g., Pareto, Sunk Cost, Occam's Razor), keeping only the marketing-application line per model.

Move the bulk of the model catalog into a references file (e.g., references/models.md) and keep SKILL.md as an overview with the Quick Reference table and one-level-deep links.

Consider adding natural-language trigger synonyms (e.g., 'customer psychology', 'behavioral economics', 'why customers convert') to broaden trigger coverage.

Dimension	Reasoning	Score
Conciseness	The ~450-line catalog restates many well-known models (Pareto, Sunk Cost, Anchoring, Occam's Razor) with one-line definitions Claude already knows; the marketing-application framing is the genuine value-add, but the definitions add token overhead.	3 / 5
Actionability	Each model pairs a concrete, specific marketing tactic ('Show progress bars, completion percentages', 'Pre-select the plan', '$3/day vs $90/month'), giving mostly executable instructional guidance with only minor gaps.	4 / 5
Workflow Clarity	A clear 4-step 'How to Use' sequence is supported by a Quick Reference table mapping challenges to models and Task-Specific Questions; this advisory skill has no destructive/batch operations requiring validation checkpoints.	4 / 5
Progressive Disclosure	Section headers give good structure, but with no bundle files the entire ~450-line model catalog is inlined and content that could live in reference files has no one-level-deep navigation to deeper material.	3 / 5
	Total	14 / 20 Passed

Description

83%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that clearly states what the skill does and when to use it, with concrete subdomain actions and natural trigger phrases. It is third-person and specific, with only minor gaps in trigger synonym coverage and distinctiveness against adjacent marketing skills.

Dimension	Reasoning	Score
Specificity	Names the domain and several concrete subdomain actions ('persuasion, consumer behavior, decision-making, framing, and ethical nudges'), but 'Apply' is a single verb so coverage is strong rather than maximally comprehensive.	4 / 5
Completeness	Explicitly answers both what ('Apply psychological principles... including persuasion, consumer behavior, decision-making, framing, and ethical nudges') and when ('Use for questions about why people buy or how people think in a marketing context') with concrete trigger phrases.	5 / 5
Trigger Term Quality	Includes natural user phrases ('why people buy', 'how people think', 'marketing context') with good coverage, though some terms like 'consumer behavior' and 'decision-making' skew academic.	4 / 5
Distinctiveness Conflict Risk	The 'marketing context' niche and 'why people buy' triggers are mostly distinct, with only minor overlap risk against general marketing or copywriting skills.	4 / 5
	Total	17 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: administrakt0r/AI-Agents-Safe-Coding-Skills
Path: plugins/AI-Agents-Safe-Coding-Skills-claude/skills/marketing-psychology/SKILL.md
Commit: 57c135b

Reviewed: 4 days ago

Table of Contents

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