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page-cro

Analyze and optimize individual pages for conversion performance.

Quality

67%

Does it follow best practices?

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Adds up to 20 points to the overall score

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SecuritybySnyk

Passed

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tessl review fix ./skills/page-cro/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-structured, largely actionable CRO playbook with excellent progressive disclosure: a clearly signaled reference file holds the experiment catalog while the main body stays navigable. Its main weakness is conciseness — much of the seven-dimension framework is generic CRO knowledge Claude already possesses, which dilutes the skill's distinctive content (the context-file protocol, output contract, and page-type routing).

Suggestions

Compress the generic checklist items under the seven dimensions (e.g. 'Too many form fields', 'Customer logos', 'Long load times') into one-line pointers and spend the saved tokens on what Claude can't already infer — the prioritization logic, output contract, and question flow.

Move the Task-Specific Questions section before the Output Format (or into Initial Assessment) so the workflow reads in execution order: gather context, analyze, then produce recommendations.

Remove or fold the trailing 'When to Use' section — it duplicates the description and adds no body-level guidance.

DimensionReasoningScore

Conciseness

The body is tight, bullet-formatted, and free of padding, but the seven-dimension framework substantially restates standard CRO knowledge Claude already has (value proposition clarity, trust signals, 'too many form fields', 'mobile experience issues'). Fits 'Mostly efficient but includes some unnecessary explanation or could be tightened' — the project-specific value (context-file protocol, output format, question flow) is diluted by generic heuristics rather than minor instances of them.

3 / 5

Actionability

Concrete, executable guidance for an instruction-only skill: a defined output structure (Quick Wins / High-Impact Changes / Test Ideas / Copy Alternatives), weak-vs-strong CTA copy examples ("'Submit,' 'Sign Up'" vs "'Start Free Trial,' 'Get My Report'"), headline patterns, per-page-type frameworks, and specific intake questions. Not a 5 because there is no worked example of a completed analysis and some guidance (e.g. objection handling) stays at checklist level.

4 / 5

Workflow Clarity

Sequence is clear: check the marketing-context file first, identify page type/goal/traffic 'Before providing recommendations', analyze dimensions 'in order of impact', then produce a structured output. Minor gaps keep it below 5: the Task-Specific Questions section appears after the Output Format though it logically precedes recommendations, and the trailing 'When to Use' section largely restates the description. No validation checkpoints are needed for this analysis-only skill.

4 / 5

Progressive Disclosure

SKILL.md is a well-organized overview, and the one reference is clearly signaled, one level deep, and matches its description: "For comprehensive experiment ideas by page type: See [references/experiments.md](references/experiments.md)" points to a real file that is exactly a page-type-indexed experiment catalog. Content is appropriately split — the bulk experiment detail lives in the reference while the overview stays navigable.

5 / 5

Total

16

/

20

Passed

Description

50%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description states a clear capability in third person but is a single generic sentence: it omits any 'Use when...' trigger guidance (capping completeness at 3) and lacks the natural vocabulary (conversion rate, CRO, landing page) users would employ. It reads like a domain label rather than a discoverability surface for the skill's concrete capabilities.

Suggestions

Add a trigger clause, e.g. "Use when the user wants to improve conversion rates, asks why a landing page or pricing page isn't converting, or requests CRO recommendations for a specific page."

Include the natural synonyms users say — "conversion rate", "CRO", "landing page", "pricing page", "conversion optimization" — instead of the less-common phrase "conversion performance".

List 1-2 more concrete actions (e.g. "audit pages across value proposition, CTA, and trust signals; produce prioritized recommendations and A/B test ideas") to raise specificity from generic analyze/optimize verbs.

DimensionReasoningScore

Specificity

"Analyze and optimize individual pages for conversion performance" names the domain (page-level conversion) and two actions (analyze, optimize), matching the anchor 'Names domain and 1-2 concrete actions, but not comprehensive'. It is not a 4 because the two verbs are generic and the coverage is thin (no audit, recommend, or experiment language); not a 2 because more is stated than a bare domain mention.

3 / 5

Completeness

The 'what' is clear (analyze and optimize pages for conversion performance) but there is no 'Use when...' clause or any trigger guidance, which the judging guidelines explicitly cap at 3. This is a clean match for the anchor 3 example ('Extract text and tables from PDF files...' with no when-clause).

3 / 5

Trigger Term Quality

"individual pages" and "conversion performance" are relevant keywords, but the natural phrases users actually say are missing: "conversion rate", "CRO", "conversion optimization", "landing page". Fits 'Some relevant keywords but missing common variations or synonyms'; not a 4 because several common synonyms are absent, not just a few.

3 / 5

Distinctiveness Conflict Risk

"individual pages" and "conversion performance" give it some specificity, but the description gives no niche triggers to distinguish it from sibling skills the body itself lists (signup-flow-cro, form-cro, popup-cro, copywriting) or generic web-optimization skills. Fits 'Somewhat specific but could still overlap with similar skills'; not a 4 because there are no distinct trigger phrases like the PDF example has.

3 / 5

Total

12

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository

administrakt0r/AI-Agents-Safe-Coding-Skills

Path

skills/page-cro/SKILL.md

Reviewed

Table of Contents

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