CtrlK
BlogDocsLog inGet started
Tessl Logo

page-cro

Analyze and optimize individual pages for conversion performance.

36

Quality

33%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide

SecuritybySnyk

Passed

No findings from the security scan

Fix and improve this skill with Tessl

tessl review fix ./plugins/AI-Agents-Safe-Coding-Skills/skills/page-cro/SKILL.md

The canonical home for this skill is page-cro in administrakt0r/AI-Agents-Safe-Coding-Skills

SKILL.md
Quality
Evals
Security

Quality

Content

42%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill reads more like a CRO knowledge base or textbook than a targeted skill file—it extensively covers concepts Claude already understands well (marketing fundamentals, UX best practices, headline patterns). While well-structured with clear sections and some useful specifics like CTA copy examples, it would benefit significantly from trimming general knowledge and focusing on project-specific conventions, unique frameworks, or executable templates that add genuine value beyond Claude's training data.

Suggestions

Remove or drastically condense sections covering standard CRO knowledge (trust signals, objection handling, friction points) that Claude already knows—focus only on project-specific conventions or non-obvious guidance.

Add a concrete output template or example showing what a complete CRO analysis should look like (e.g., a sample analysis of a real or fictional page), making the skill more actionable.

Split page-specific frameworks (Homepage, Landing Page, Pricing, Feature, Blog) into a separate reference file to reduce the main skill's length and improve progressive disclosure.

Add a validation step in the workflow, such as 'Before finalizing recommendations, verify each suggestion maps to a specific observed issue on the page and includes expected impact level.'

DimensionReasoningScore

Conciseness

The skill extensively explains CRO concepts that Claude already knows well—value proposition clarity, headline patterns, trust signals, objection handling, and friction points are all standard marketing knowledge. Much of this reads like a CRO textbook rather than novel instructions Claude wouldn't already have.

2 / 5

Actionability

The skill provides structured checklists and specific examples (e.g., weak vs. strong CTA copy), but lacks executable code, concrete commands, or copy-paste-ready templates. The guidance is more of a consulting framework than step-by-step executable instructions—it tells Claude what to check but relies on Claude's existing knowledge for how to actually do the analysis.

3 / 5

Workflow Clarity

There is a clear sequence (initial assessment → analysis framework → output format), and the analysis dimensions are ordered by impact. However, there are no validation checkpoints or feedback loops—no step to verify recommendations against data, no mechanism to confirm the analysis is complete before outputting, and no error recovery guidance.

3 / 5

Progressive Disclosure

The skill references `references/experiments.md` and related skills, showing some progressive disclosure intent. However, the bundle has no files, so the reference is unverifiable. The main content is quite long (~200 lines) with page-specific frameworks that could be split into separate reference files, and the related skills section lists skills without clear file paths.

3 / 5

Total

11

/

20

Passed

Description

25%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This description is too vague and generic to effectively guide skill selection. It lacks concrete actions, natural trigger terms users would employ, any 'when to use' guidance, and sufficient specificity to distinguish it from related skills in analytics, SEO, or UX optimization.

Suggestions

Add a 'Use when...' clause with specific trigger phrases like 'landing page optimization', 'conversion rate', 'CRO', 'A/B testing', or 'improve page performance'.

List concrete actions such as 'audit page layout, evaluate CTAs, analyze form friction, recommend copy changes, review page load impact on conversions'.

Include domain-specific terms and synonyms users would naturally say, such as 'landing page', 'funnel', 'bounce rate', 'click-through rate', 'conversion rate optimization'.

DimensionReasoningScore

Specificity

Names the domain (page conversion performance) and two vague actions ('analyze' and 'optimize'), but provides no concrete details about what analysis or optimization entails—no mention of specific techniques, metrics, or outputs.

2 / 5

Completeness

Provides a vague 'what' (analyze and optimize pages for conversion) but has no 'when' clause at all. The absence of explicit trigger guidance caps this dimension. It's slightly above a 1 because the 'what' is at least partially stated.

2 / 5

Trigger Term Quality

Contains 'conversion performance' and 'pages' but misses natural user terms like 'landing page', 'CRO', 'A/B testing', 'bounce rate', 'call to action', 'conversion rate optimization', or 'UX'. Users seeking this skill would likely use more specific terminology.

2 / 5

Distinctiveness Conflict Risk

'Analyze and optimize' is extremely broad and could overlap with SEO skills, web analytics skills, UX design skills, or general marketing skills. 'Pages' and 'conversion performance' are not specific enough to carve out a clear niche.

2 / 5

Total

8

/

20

Passed

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
administrakt0r/AI-Agents-Safe-Coding-Skills
Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.