Name: paid-ads
Rating: 52 (1 reviews)
Author: administrakt0r

paid-ads

You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

Quality

58%

Does it follow best practices?

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Securityby

Passed

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Fix and improve this skill with Tessl

tessl review fix ./plugins/AI-Agents-Safe-Coding-Skills-claude/skills/paid-ads/SKILL.md

The canonical home for this skill is paid-ads in administrakt0r/AI-Agents-Safe-Coding-Skills

Quality

Content

63%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-structured, actionable paid-ads playbook with concrete templates, examples, and checklists covering the major platforms and workflow stages. Its main weaknesses are conciseness padding (a duplicated intro and a placeholder 'When to Use' section) and a monolithic single-file structure that could benefit from external reference files.

Suggestions

Remove the duplicated opening line and replace the placeholder 'When to Use' section with real trigger guidance or delete it entirely.

Split the per-platform setup guides (Google/Meta/LinkedIn) into separate reference files linked from the body to improve progressive disclosure.

Add explicit validation feedback loops (e.g. 'verify conversion tracking before launching spend; if events are missing, fix and re-test') for the budget-spend workflow.

Dimension	Reasoning	Score
Conciseness	The body is a dense playbook of domain-specific knowledge rather than re-explained basics, but it carries clear padding: the opening line duplicates the frontmatter description verbatim and the closing 'When to Use' section is a useless placeholder ('This skill is applicable to execute the workflow or actions described in the overview.'), matching the anchor for mostly-efficient content with some unnecessary material that could be tightened.	3 / 5
Actionability	Provides concrete, copy-paste-ready templates and examples — PAS/BAB copy formulas with filled examples, naming conventions, budget allocation percentages, a retargeting-window table, and platform setup checklists — with only minor gaps (some optimization levers are described abstractly without exact thresholds), matching the anchor for mostly executable guidance with minor gaps.	4 / 5
Workflow Clarity	Clear sequences are present throughout (before-starting context gathering, testing→scaling budget progression, manual→automated bid progression, and ordered 'if CPA is too high' levers) and the setup/weekly/monthly checklists serve as validation checkpoints, with only minor gaps and no explicit validate→fix→retry feedback loop.	4 / 5
Progressive Disclosure	The skill is a single ~550-line monolithic file with no bundle files (references/scripts/assets absent) and no external references; it is well-organized via section headers, but per-platform setup guides and other content that could appropriately live in separate reference files is all inlined, matching the anchor for some structure with content that should be separate kept inline.	3 / 5
	Total	14 / 20 Passed

Description

53%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description conveys a clear purpose and distinct niche for paid advertising management, but it is written in second person and omits any explicit "Use when..." trigger guidance, which limits its completeness and trigger-term quality. Adding concrete trigger phrases and natural synonyms would meaningfully improve it.

Suggestions

Add an explicit 'Use when...' clause with concrete trigger phrases, e.g. 'Use when setting up or optimizing Google/Meta ad campaigns, managing ad spend, or improving CPA/ROAS.'

Include natural synonyms users actually say — 'PPC', 'SEM', 'Facebook Ads', 'Google Ads', 'ROAS', 'ad spend' — to improve trigger-term coverage.

Rewrite in third person ('Creates, optimizes, and scales paid advertising campaigns...') to avoid the second-person voice the rubric penalizes.

Dimension	Reasoning	Score
Specificity	Names the paid-ads domain with several action verbs ("create, optimize, and scale paid advertising campaigns") but the actions are generic verbs rather than concrete, specific operations, matching the anchor that names a domain with 1-2 concrete actions but is not comprehensive.	3 / 5
Completeness	Clearly states what the skill does ("help create, optimize, and scale paid advertising campaigns") but provides no "Use when..." clause or equivalent explicit trigger guidance; per the rubric a missing when-clause caps completeness at 3.	3 / 5
Trigger Term Quality	Contains relevant domain terms ("performance marketer", "ad platform accounts", "paid advertising campaigns", "customer acquisition") but misses common natural variations and synonyms a user would actually say (e.g. "PPC", "SEM", "Facebook/Google Ads", "ROAS", "ad spend"), matching the anchor for some relevant keywords missing common variations.	3 / 5
Distinctiveness Conflict Risk	"Paid advertising campaigns" with "direct access to ad platform accounts" carves a clear niche that is mostly distinct from adjacent skills, with only minor overlap risk with general marketing or copywriting skills.	4 / 5
	Total	13 / 20 Passed

Validation

87%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

Criteria	Description	Result
skill_md_line_count	SKILL.md is long (558 lines); consider splitting into references/ and linking	Warning
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	14 / 16 Passed

Repository: administrakt0r/AI-Agents-Safe-Coding-Skills
Path: plugins/AI-Agents-Safe-Coding-Skills-claude/skills/paid-ads/SKILL.md
Commit: 57c135b

Reviewed: 3 days ago

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