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brand-discovery

Use when a brand needs to discover or articulate its identity through structured multi-session interviews. Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension across 8 modules using laddering, 5 Whys, and projective techniques. Produces a resumable session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).

75

Quality

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Advisory

Suggest reviewing before use

SKILL.md
Quality
Evals
Security

Quality

Content

85%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, highly actionable multi-session skill with clear sequencing, validation checkpoints, and proper offloading of module templates to reference files. The main weakness is redundancy between the Anti-Patterns section and the protocols it restates.

Suggestions

Trim the Anti-Patterns entries that restate existing protocol rules (state-checking, one-question-at-a-time, saturation) and keep only net-new cautions such as the one-shot-session warning, to improve conciseness.

Tighten explanatory asides (e.g., the "so that no elicited knowledge is lost..." rationale in the opening) into imperative guidance.

Consider a brief "Module templates live in references/" pointer near the Module sequence table to make the file split explicit to the reader.

DimensionReasoningScore

Conciseness

Mostly efficient and actionable, but the Anti-Patterns section largely restates rules already in Session start protocol and Interview discipline ("Starting without reading state first", "Asking multiple questions at once", "Moving to Synthesis before saturation"), and some prose is explanatory padding. Not level 3 because those restatements and asides could be trimmed; not level 1 because the body is dense and largely earns its tokens rather than explaining concepts Claude already knows.

2 / 3

Actionability

Provides literal, copy-ready guidance: the state.json schema as actual JSON, exact paths (modules/{moduleFile}, founders/{participant}.md), quoted projective prompts, and concrete validation rules (alphanumeric+hyphen participant names, 10–90 moduleFile enumeration, absolute outputPath). Not level 2 because guidance is fully executable rather than pseudocode or abstract direction.

3 / 3

Workflow Clarity

Multi-step process is clearly sequenced (Session start protocol, Interview discipline, ordered Module sequence, State write protocol) with explicit checkpoints: the saturation signal, the per-module state checkpoint, and the terminal-module correctness guard that sets inProgressModule to null to avoid re-treating the finished brandbook as in-progress. Not level 2 because validation/checkpoint steps are explicit rather than implicit; not capped because file-write validation rules are present.

3 / 3

Progressive Disclosure

SKILL.md is an overview; the eight detailed module templates live one level deep in references/ (10_purpose-why.md through 90_SYNTHESIS.md, all present and matching the module table), signaled via the Module sequence table and the State write protocol. Not level 2 because references are clearly signaled and content is appropriately split rather than inlined.

3 / 3

Total

11

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, concrete description with an explicit Use-when trigger, third-person voice, named methodology, and a clear deliverable. It distinguishes itself well and avoids vague fluff.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — "discover or articulate its identity", the eight named modules (purpose, positioning, audience, personality, voice, narrative, founder-brand tension), named techniques (laddering, 5 Whys, projective), and a concrete artifact ("a master brandbook (90_SYNTHESIS.md)"). Not level 2 because it goes well beyond naming a domain and a couple of actions.

3 / 3

Completeness

Answers both what (structured multi-session interview producing a master brandbook with disk-persisted state) and when via an explicit "Use when a brand needs to discover or articulate its identity" trigger. Not level 2 because the "Use when..." clause is explicit, so the completeness cap does not apply.

3 / 3

Trigger Term Quality

Natural user-facing terms are present ("brand needs to discover or articulate its identity", "brandbook", "multi-session interviews", plus positioning/voice/narrative). Not level 2 because coverage spans the common ways a user would request this rather than a single keyword.

3 / 3

Distinctiveness Conflict Risk

Brand-identity discovery via structured multi-session interviews is a clear niche with distinct triggers unlikely to fire for unrelated skills. Not level 2 because it is more specific than a generic "works with brand files" phrasing and would not plausibly overlap with adjacent skills.

3 / 3

Total

12

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
affaan-m/ECC
Reviewed

Table of Contents

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