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marketing-campaign

End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches.

79

Quality

100%

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

100%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured orchestration skill: tight, concrete, and gated at each phase with a clear deliverable contract. It assumes Claude's intelligence, delegates production to named sibling skills, and validates outputs through an explicit quality gate and hard-bans list.

DimensionReasoningScore

Conciseness

Lean bullet-driven prose that assumes Claude's competence — no preamble explaining what marketing or a landing page is, and every section (Non-Negotiables, Hard Bans, Quality Gate) earns its tokens. Minor redundancy between Phase 4 Review and the Quality Gate keeps it just below padded, so it holds at 3 rather than slipping to 2.

3 / 3

Actionability

Concrete, specific guidance throughout — a positioning formula ('[Product] helps [audience] [achieve outcome] by [mechanism]'), an explicit email arc (problem → education → agitation → solution → proof → urgency → final CTA), and a numbered Output Contract with exact deliverable counts (3+ LinkedIn, 5+ X, 2+ video, 3–4 ad variants). As an instruction-only skill this is copy-paste-ready guidance rather than vague direction.

3 / 3

Workflow Clarity

Clear four-phase sequence (Research → Positioning → Content Production → Review) with explicit gates — 'Do not write any copy until positioning and angle are approved' and 'No copy ships without passing the quality gate' — plus a Phase 4 review loop that feeds fixes back before shipping.

3 / 3

Progressive Disclosure

No bundle files exist (references/, scripts/, assets/ are empty), and the skill is appropriately self-contained in one well-sectioned SKILL.md with clear headers (When to Activate, Campaign Workflow, Output Contract, Quality Gate, Hard Bans, Related Skills); per the simple-skill note, well-organized sections alone warrant a 3 when no external references are needed.

3 / 3

Total

12

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, specific description that names a comprehensive set of campaign deliverables and gives an explicit use-trigger via the 'orchestration layer' framing. It is concise, in third person, and clearly distinguishable from related marketing skills.

DimensionReasoningScore

Specificity

Lists many concrete deliverables — 'audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars' — matching the score-3 anchor of multiple specific concrete actions.

3 / 3

Completeness

Explicitly answers what ('End-to-end marketing campaign planning and execution. Covers...') and when ('Use as the orchestration layer for multi-channel product launches'), satisfying the score-3 requirement for explicit what-and-when triggers.

3 / 3

Trigger Term Quality

Uses natural terms a user would actually say — 'marketing campaign', 'landing page copy', 'email sequences', 'social posts', 'ad copy', 'content calendars', 'product launches' — giving good coverage of common phrasings.

3 / 3

Distinctiveness Conflict Risk

The 'orchestration layer for multi-channel product launches' framing carves a clear niche distinct from the sibling skills it delegates to, making false-triggering unlikely.

3 / 3

Total

12

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_version

'metadata.version' is missing

Warning

Total

15

/

16

Passed

Repository
affaan-m/ECC
Reviewed

Table of Contents

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