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marketing-campaign

End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches. Use when planning or executing a multi-channel product launch, or producing landing page, email, social, or ad copy.

67

Quality

81%

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SKILL.md
Quality
Evals
Security

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, actionable orchestration skill with a clear phased workflow and concrete quality gates. It is held back from top marks by some cross-section redundancy and the absence of an explicit review-fix-retry feedback loop or illustrative copy examples.

Suggestions

Add an explicit feedback loop to Phase 4, e.g. 'If a deliverable fails the gate: flag the issue, rewrite, and re-run the gate before shipping.'

De-duplicate the CTA and hollow-superlative rules that currently appear in both Quality Gate and Hard Bans into a single source of truth.

Include one short worked example (e.g. a sample positioning formula filled in, or one hero line passing the 5-second test) to anchor the abstract guidance.

DimensionReasoningScore

Conciseness

Lean, directive prose with no padding about basic marketing concepts, but the Quality Gate, Hard Bans, and Phase 4 Review sections restate the same constraints (specific CTAs, no hollow superlatives) creating minor redundancy.

4 / 5

Actionability

Concrete, executable guidance throughout — the positioning formula ('[Product] helps [audience] [achieve outcome] by [mechanism]'), the email arc, the 5-second test, and a detailed Output Contract — though no illustrative copy examples are provided.

4 / 5

Workflow Clarity

A clear four-phase sequence (Research → Positioning → Content Production → Review) with an explicit gating checkpoint ('Do not write any copy until positioning and angle are approved') and a review checklist, but lacks an explicit fix-and-retry feedback loop.

4 / 5

Progressive Disclosure

A single well-organized SKILL.md with clear section headers and no nested references; content is appropriately kept in one file for an orchestration skill, though no bundle files exist to split detail into.

4 / 5

Total

16

/

20

Passed

Description

88%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, specific description with a clear what/when structure and concrete trigger phrases written in third person. Minor overlap risk with adjacent content skills and a few missing natural synonyms keep it just short of perfect.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions and deliverables — 'audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars' — giving comprehensive coverage rather than vague abstractions.

5 / 5

Completeness

Explicitly answers what ('End-to-end marketing campaign planning and execution. Covers...') and when ('Use when planning or executing a multi-channel product launch, or producing landing page, email, social, or ad copy.') with concrete trigger phrases.

5 / 5

Trigger Term Quality

Includes natural phrases users say ('product launch', 'landing page copy', 'email', 'social', 'ad copy', 'multi-channel product launch'), but a few common synonyms (e.g. 'go-to-market', 'newsletter', 'press release') are absent.

4 / 5

Distinctiveness Conflict Risk

The 'orchestration layer for multi-channel product launches' framing carves a clear niche, but individual deliverables (landing page, email, social, ad copy) overlap with closely related peer skills like content-engine and crosspost.

4 / 5

Total

18

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_version

'metadata.version' is missing

Warning

Total

15

/

16

Passed

Repository
affaan-m/ECC
Reviewed

Table of Contents

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