App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.
94
92%
Does it follow best practices?
Impact
95%
1.18xAverage score across 6 eval scenarios
Advisory
Suggest reviewing before use
iOS keyword field optimization
No plurals in keyword field
60%
100%
No spaces after commas
100%
100%
No title duplicates in keyword field
100%
100%
Keyword field within 100 chars
100%
100%
Title follows formula
100%
100%
Keyword scoring provided
100%
100%
Placement tiers applied
100%
100%
Description has hook paragraph
100%
100%
Description has social proof section
62%
100%
Description has call to action
100%
100%
No keyword stuffing
100%
100%
No competitor brand names
100%
100%
Competitor keyword gap analysis
10+ competitors analyzed
100%
100%
Competitor categorization
100%
100%
Keyword matrix present
100%
100%
Coverage percentages calculated
100%
100%
Gaps use <40% threshold
100%
100%
Long-tail opportunities included
100%
100%
15+ keywords in matrix
100%
100%
Keyword sources from metadata
62%
100%
Visual/messaging audit present
100%
100%
No competitor brand names as targets
100%
100%
Volume estimates included
50%
37%
A/B test planning and documentation
Single variable per test
70%
100%
Hypothesis formula used
50%
100%
Correct sample size for 2% CVR
58%
100%
Minimum 7-day duration stated
100%
100%
95% significance threshold
100%
100%
iOS tool identified correctly
100%
100%
Android tool identified correctly
100%
100%
Icon tested first
100%
100%
Results log template included
77%
100%
Invalid test constraints noted
100%
100%
App launch timeline planning
4-week pre-launch prep
100%
100%
Analytics tools named
100%
100%
Submission 2 weeks before launch
0%
100%
Launch day is Tuesday or Wednesday
0%
100%
Hourly download velocity tracking
100%
0%
24-hour review response
100%
100%
7-day retrospective
70%
100%
First update 2 weeks post-launch
20%
100%
Pre-launch checklist categories
100%
100%
Launch day verification steps
100%
100%
App description structure and metadata optimization
Title follows brand-keyword formula
100%
100%
iOS title within 30 chars
100%
100%
Android title within 50 chars
100%
100%
iOS subtitle within 30 chars
100%
100%
iOS subtitle has action verb
0%
25%
Android short description within 80 chars
100%
100%
Description hook addresses pain point
100%
100%
Description has social proof section
100%
100%
Description has call to action
100%
100%
Keyword density 2-3% primary
100%
100%
No keyword stuffing above 5%
100%
100%
Description features section uses bullets
100%
100%
Keyword research scoring and placement strategy
15+ candidate keywords
100%
100%
Four scoring dimensions present
100%
100%
Relevance weight 35%
0%
100%
Volume and competition weights 25% each
0%
100%
Conversion weight 15%
0%
100%
Three placement tiers assigned
60%
90%
iOS keyword field has no plurals
0%
100%
No competitor brand names targeted
30%
40%
User language not developer terminology
100%
100%
Exclusion rationale provided
100%
100%
Long-tail keywords included
100%
100%
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