campaign-analytics

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.

Quality

86%

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Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A production-grade, highly actionable skill body with executable CLI commands, exact input schemas, and clean one-level-deep references to real bundle files. Main improvement would be de-duplicating the workflow and how-to-use command listings and adding an explicit output-verification step.

Suggestions

Consolidate the overlapping commands in 'Typical Analysis Workflow' and 'How to Use' into a single sequenced section to remove redundancy.

Add an explicit verify/review checkpoint after running scripts (e.g., inspect --format json output or compare against expected_output.json) to strengthen the workflow feedback loop.

Consider moving the full inline JSON input schemas into a referenced asset and keeping only a minimal example in SKILL.md to tighten token use.

Dimension	Reasoning	Score
Conciseness	Mostly efficient with concrete JSON schemas, bash commands, and tables earning their tokens; not a 5 because the 'Typical Analysis Workflow' and 'How to Use' sections repeat overlapping commands and the inline JSON input examples are somewhat large.	4 / 5
Actionability	Provides copy-paste-ready CLI invocations covering common cases (specific model selection, --format json, custom --half-life) plus exact JSON input schemas, matching the fully-executable anchor-5 example.	5 / 5
Workflow Clarity	Sequences the three scripts as numbered Steps 1-3 with an explicit input-validation checkpoint ('python -m json.tool') and described error behavior; not a 5 because the main workflow lacks an explicit inter-step validate/verify loop, though the operation is non-destructive analysis so the destructive cap does not apply.	4 / 5
Progressive Disclosure	Clear overview with a well-signaled Reference Guides table (location + purpose) pointing one level deep to three real reference files, plus a pointed-to sample data asset; all referenced paths exist and navigation is easy.	5 / 5
	Total	18 / 20 Passed

Description

87%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-formed description that explicitly pairs capabilities with concrete 'Use when' triggers and domain-specific acronyms. Minor room to expand trigger-term synonyms or file extensions, but it is clear and low conflict-risk.

Dimension	Reasoning	Score
Specificity	Names several concrete capabilities ('multi-touch attribution, funnel conversion analysis, and ROI calculation') matching the anchor that lists several specific actions with minor gaps; not a 5 because the three named actions mirror the anchor-4 example count rather than the broader anchor-5 coverage.	4 / 5
Completeness	Clearly answers both 'what' (analyzes campaign performance with attribution, funnel, ROI) and 'when' via an explicit 'Use when analyzing...' clause with concrete trigger phrases, matching the anchor-5 example.	5 / 5
Trigger Term Quality	Good natural keyword coverage including 'marketing campaigns, ad performance, attribution models, conversion rates' plus acronyms 'ROI, ROAS, CPA'; not a 5 because it omits file-extension/synonym terms users might also say.	4 / 5
Distinctiveness Conflict Risk	Occupies a clear niche (campaign analytics with attribution/funnel/ROI) and uses distinct triggers (ROAS, CPA, attribution models) with minimal overlap risk against other skills.	5 / 5
	Total	18 / 20 Passed

Validation

100%

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Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

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No warnings or errors.

Repository: alirezarezvani/claude-skills
Path: marketing-skill/skills/campaign-analytics/SKILL.md
Commit: 19392f7

Reviewed: ~2 hours ago

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