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cmo-advisor

Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.

65

Quality

82%

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SKILL.md
Quality
Evals
Security

Quality

Content

72%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured advisory skill body: terse, competence-assuming prose, concrete metric targets, and clean one-level-deep disclosure into real bundle files. The main weakness is workflow clarity — sequences and a pre-recommendation checkpoint exist, but validation/feedback loops are implicit rather than explicit.

Suggestions

Add an explicit validation loop to the budget workflow, e.g. "Compare marketing_budget_modeler.py projected MQL output against last quarter's actuals and recalibrate CAC assumptions before finalizing allocation."

Number the budget-allocation derivation end-to-end (revenue target → new customers needed → MQLs needed → spend by channel) as a checklist with a final sanity-check step, mirroring the explicitness of the hiring sequence.

Remove the Keywords section (duplicates the frontmatter description's triggers) and the Resources section (duplicates Quick Start's file listing) to tighten the body.

DimensionReasoningScore

Conciseness

The body is lean and assumes competence ("Scale what's improving. Cut what's worsening. Don't optimize a channel that isn't in the strategy") with no basic-concept padding. Not 5 because the Keywords section duplicates the frontmatter description's trigger terms and the Resources section re-lists the reference and script paths already given in Quick Start.

4 / 5

Actionability

Executable Quick Start commands ("python scripts/marketing_budget_modeler.py"), concrete thresholds ("LTV:CAC ratio > 3:1", "Pipeline coverage ratio 3–4x quarterly quota"), and a request-to-artifact table give mostly executable guidance. Not 5 because the script invocations lack example inputs/outputs, so the common cases aren't fully copy-paste covered.

4 / 5

Workflow Clarity

Sequences exist — budget: "new customers needed → conversion rates by stage → MQLs needed → spend by channel based on CAC"; hiring: "generalist first, then specialist..., then PMM, then marketing ops" — and "Ask these before making any strategic recommendation" acts as a pre-check. But validation remains implicit: there is no feedback loop such as comparing modeler projections against actuals before finalizing a budget, so checkpoints are missing rather than explicit.

3 / 5

Progressive Disclosure

The body is an overview with well-signaled one-level-deep references ("**Reference docs (load when needed):** `references/brand_positioning.md` — category design, messaging architecture, battlecards, rebrand framework") and "Details →" pointers per responsibility; all three reference files and both scripts referenced in the body exist in the bundle, and nothing is nested deeper than one level.

5 / 5

Total

16

/

20

Passed

Description

83%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: explicit what-and-when structure with concrete trigger terms and a clear CMO-level niche. Its only gaps are missing spelled-out synonyms ("chief marketing officer", "product-led growth") and capability areas phrased as nouns rather than concrete actions.

DimensionReasoningScore

Specificity

"Brand positioning, growth model design, marketing budget allocation, and marketing org design" lists four concrete capability areas spanning the domain. Not 5 because these are noun-phrase capability areas rather than the concrete action verbs of the anchor-5 example; clearly above 3's '1-2 concrete actions' level.

4 / 5

Completeness

Explicitly answers both: what ("Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design") and when ("Use when designing brand strategy, selecting growth models..., allocating marketing budgets, building marketing teams, or when user mentions CMO..."). This matches the anchor-5 example structure directly.

5 / 5

Trigger Term Quality

Strong natural phrasing users would say: "CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI", plus model variants "PLG vs sales-led vs community-led". Not 5 because spelled-out synonyms like "chief marketing officer" and "product-led growth" are missing, so a few natural terms remain uncovered.

4 / 5

Distinctiveness Conflict Risk

A clear CMO-leadership niche with distinct triggers (CMO, CAC, LTV, PLG, channel mix) minimizes conflict risk. Not 5 because the description itself states no boundary against adjacent marketing-execution skills, so broad terms like "brand strategy" carry minor overlap risk with a sibling marketing skill.

4 / 5

Total

17

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

alirezarezvani/claude-skills

Path

c-level-advisor/skills/cmo-advisor/SKILL.md

Reviewed

Table of Contents

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