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cmo-advisor

Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.

65

Quality

79%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

Fix and improve this skill with Tessl

tessl review fix ./.gemini/skills/cmo-advisor/SKILL.md

The canonical home for this skill is cmo-advisor in alirezarezvani/claude-skills

SKILL.md
Quality
Evals
Security

Quality

Content

58%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

Well-organized, genuinely actionable advisory content with clear workflows and concrete commands, but it loses points for redundancy across sections and, critically, for referencing a bundle (references/*.md, scripts/*.py) that is not present — the progressive-disclosure structure is asserted but not backed by real files.

Suggestions

Add the referenced bundle files (references/brand_positioning.md, references/growth_frameworks.md, references/marketing_org.md and the two scripts) so the documented navigation resolves to real content, or remove the references.

Reduce redundancy: the Keywords block restates the description triggers and 'The Four CMO Questions' restates Core Responsibilities — collapse these to tighten token use.

Move the large metrics dashboard, integration matrix, and output-artifacts tables into reference files, keeping SKILL.md as a concise overview pointer.

DimensionReasoningScore

Conciseness

Mostly efficient and assumes Claude's competence (no basic-concept padding), but the Keywords section duplicates the description triggers, the 'Four CMO Questions' restate Core Responsibilities, and several sections repeat the same metrics/ideas across the dashboard, red flags, and board reporting.

3 / 5

Actionability

Provides two concrete executable commands ('python scripts/marketing_budget_modeler.py', 'python scripts/growth_model_simulator.py') and specific diagnostic questions, metrics targets, and output-artifact mappings; minor gap is that the scripts themselves are not in the bundle, so the commands are not verifiable here.

4 / 5

Workflow Clarity

Multi-step processes are clearly sequenced (budget allocation flows new-customers → conversion → MQLs → spend; org hiring sequence generalist→specialist→PMM→ops; channel-mix audit loop), with diagnostic questions serving as pre-recommendation validation checkpoints.

4 / 5

Progressive Disclosure

The body repeatedly references three reference files and two scripts, but none of these bundle files actually exist in references/ or scripts/, so the 'one-level-deep' navigation points to missing destinations and the body inlines substantial detail (metrics tables, integration matrix) that should live in those referenced files.

2 / 5

Total

13

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, third-person description that names concrete capabilities and pairs them with a comprehensive 'Use when...' clause covering both activity-based and keyword-based triggers. It is concise, specific, and low conflict-risk.

DimensionReasoningScore

Specificity

Lists four concrete, specific capabilities ('Brand positioning, growth model design, marketing budget allocation, and marketing org design') — comprehensive coverage of the CMO domain with multiple distinct concrete actions.

5 / 5

Completeness

Explicitly answers both what it does (the four capabilities) and when to use it ('Use when designing brand strategy, selecting growth models..., allocating marketing budgets..., building marketing teams, or when user mentions...') with concrete trigger phrases.

5 / 5

Trigger Term Quality

Comprehensive natural trigger terms including synonyms and acronyms users actually say: 'CMO, brand strategy, growth model, CAC, LTV, channel mix, marketing ROI', plus PLG/sales-led/community-led variants.

5 / 5

Distinctiveness Conflict Risk

Clear CMO-leadership niche with distinct triggers (CAC, LTV, growth model selection, marketing org); minimal conflict risk with adjacent skills since the body explicitly scopes out 'campaign execution or content creation'.

5 / 5

Total

20

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

referenced_paths_exist

Referenced path issues: 13 missing

Warning

Total

15

/

16

Passed

Repository
alirezarezvani/claude-skills
Reviewed

Table of Contents

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