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cmo-advisor

Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.

66

Quality

83%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

The canonical home for this skill is cmo-advisor in alirezarezvani/claude-skills

SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A lean, high-signal advisory skill body with concrete diagnostics, metric targets, and output artifacts, held back by references and scripts that are named but absent from the bundle. Fixing the missing bundle files would raise progressive disclosure and actionability substantially.

Suggestions

Add the referenced bundle files (references/brand_positioning.md, references/growth_frameworks.md, references/marketing_org.md, scripts/marketing_budget_modeler.py, scripts/growth_model_simulator.py) — the body's navigation and runnable commands currently point to files that do not exist in the skill bundle.

Document invocation details for the two scripts (arguments, input format, example output) so the Quick Start commands are truly copy-paste executable rather than bare filenames.

Remove the redundant Resources section (it duplicates the Quick Start reference listing) and the Keywords section (it duplicates the frontmatter description's triggers) to tighten token efficiency.

DimensionReasoningScore

Conciseness

The body is dense and directive with no explainer padding ('No defined ICP — "companies with 50-1000 employees" is not an ICP'), but minor trimmable redundancy exists: the Resources section repeats the reference list already shown in Quick Start, and the Keywords section duplicates the description's triggers.

4 / 5

Actionability

Concrete commands ('python scripts/marketing_budget_modeler.py') and a specific budget method ('new customers needed → conversion rates by stage → MQLs needed → spend by channel based on CAC') with numeric healthy targets, but the script invocations show no inputs or flags, leaving minor executable gaps.

4 / 5

Workflow Clarity

Sequences are present (budget chain, hiring sequence 'generalist first, then specialist in the working channel, then PMM, then marketing ops', quarterly channel audit) with validation via the Internal Quality Loop and the draft-critique-refine loop. Not 5 because per-process steps are largely deferred to references and checkpoints remain implicit rather than explicit per task.

4 / 5

Progressive Disclosure

The body clearly signals one-level-deep references ('Details → references/brand_positioning.md'), but the bundle contains no references/, scripts/, or assets/ directories — all five referenced files (3 docs, 2 scripts) are missing, so the otherwise well-designed navigation is broken in practice. Structure as written is better than anchor 3, but the pointed-to files do not exist, which anchor 4's 'appropriately placed' content cannot absorb.

3 / 5

Total

15

/

20

Passed

Description

88%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: concrete capabilities, explicit 'Use when' triggers, and a clear CMO niche. Only minor improvements available — a few missing natural trigger synonyms and slight overlap risk with adjacent revenue/finance skills.

DimensionReasoningScore

Specificity

'Brand positioning, growth model design, marketing budget allocation, and marketing org design' lists multiple specific concrete capability areas with comprehensive coverage of the CMO remit, matching the anchor-5 pattern ('Extract text and tables from PDF files, fill forms, merge documents'). Not 4: no coverage gap is evident across the skill's pillars.

5 / 5

Completeness

It clearly answers what ('Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design.') and when ('Use when designing brand strategy, selecting growth models..., or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI') with concrete trigger phrases — the anchor-5 exemplar structure.

5 / 5

Trigger Term Quality

'CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI' plus 'PLG vs sales-led vs community-led' gives good natural keyword coverage. Not 5: a few natural variations are missing (e.g., 'chief marketing officer' spelled out, 'positioning' alone, 'demand generation', 'marketing team').

4 / 5

Distinctiveness Conflict Risk

'CMO' anchors a clear marketing-leadership niche with distinct triggers, but terms like 'CAC, LTV, channel mix, growth model' carry minor overlap risk with closely related CFO/revenue/growth skills — anchor 4 ('mostly distinct; minor overlap risk'), not 5.

4 / 5

Total

18

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

referenced_paths_exist

Referenced path issues: 13 missing

Warning

Total

15

/

16

Passed

Repository

alirezarezvani/claude-skills

Path

.gemini/skills/cmo-advisor/SKILL.md

Reviewed

Table of Contents

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