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copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

68

Quality

82%

Does it follow best practices?

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SecuritybySnyk

The risk profile of this skill

SKILL.md
Quality
Evals
Security

Quality

Content

65%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The skill body is well-structured and actionable, with strong progressive disclosure via real, clearly signaled bundle files and a concrete headline-scoring workflow. Its main weakness is mild verbosity from overlapping principle/quality-check sections and the absence of explicit validation feedback loops in the broader writing process.

Suggestions

Consolidate the overlapping "Quick Quality Check" and "Best Practices" sections into the "Writing Style Rules" block to trim redundant tokens.

Add an explicit post-draft validation step (e.g., a checklist the model runs before delivering copy) to give the writing workflow a verify-fix-retry feedback loop.

Move the Page-Specific Guidance and Voice/Tone detail tables into a reference file, keeping only a compact pointer in SKILL.md to further tighten the core body.

DimensionReasoningScore

Conciseness

The body is largely lean and avoids explaining concepts Claude already knows, but has minor trim opportunities (e.g., the "Quick Quality Check" bullets and "Best Practices" overlap somewhat with "Writing Style Rules"). It is noticeably above the midpoint but not perfectly stripped.

4 / 5

Actionability

Provides concrete executable guidance including a runnable bash command for headline_scorer.py with a --json batch flag, formula templates, and ✅/❌ before/after examples. Most guidance is actionable, though much of it is principle/template-level rather than literal copy-paste code.

4 / 5

Workflow Clarity

A clear Before Writing → Principles → Style → Structure → Output flow exists, and the headline step has an explicit validation gate ("never present a sub-60 headline"). No destructive/batch operations apply, but the overall process lacks explicit verify-fix-retry checkpoints, leaving minor validation gaps.

4 / 5

Progressive Disclosure

The body is a well-organized overview with explicitly signaled, one-level-deep references to references/copy-frameworks.md, references/natural-transitions.md, and scripts/headline_scorer.py — all verified to exist — with bulk detail appropriately split into separate files.

5 / 5

Total

17

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is exemplary: it states concrete actions, lists the page types it covers, provides natural trigger phrases a user would actually say, and disambiguates adjacent skills via explicit routing. It cleanly satisfies both the what and when requirements.

DimensionReasoningScore

Specificity

Lists multiple concrete actions ("write, rewrite, or improve marketing copy") and enumerates specific page types (homepage, landing, pricing, feature, about, product), giving comprehensive coverage of the domain.

5 / 5

Completeness

Explicitly answers both what (write/rewrite/improve marketing page copy) and when ("When the user wants..." and "Also use when the user says..."), with concrete trigger phrases and routing to sibling skills.

5 / 5

Trigger Term Quality

Includes natural phrases users actually say ("write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy") alongside page-type synonyms, giving comprehensive keyword coverage.

5 / 5

Distinctiveness Conflict Risk

Occupies a clear niche (marketing page copy) and explicitly routes overlapping cases elsewhere ("For email copy, see email-sequence," "For popup copy, see popup-cro"), minimizing conflict risk.

5 / 5

Total

20

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
alirezarezvani/claude-skills
Reviewed

Table of Contents

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If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.