Name: copywriting
Rating: 66.4 (1 reviews)
Author: alirezarezvani

copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

Quality

81%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide

Securityby

Passed

No findings from the security scan

The canonical home for this skill is copywriting in alirezarezvani/claude-skills

Quality

Content

67%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, largely actionable copywriting skill with concrete formulas, an integrated scoring script, and good progressive disclosure via reference files. Its main weaknesses are some generic best-practice padding and reference files that could not be verified as present in the bundle.

Suggestions

Trim the 'Best Practices' and 'Copywriting Principles' sections to remove obvious truisms Claude already knows (e.g., the rhetorical-questions and analogies explanations), keeping only the directive rules.

Verify the referenced bundle files exist: references/copy-frameworks.md, references/natural-transitions.md, and scripts/headline_scorer.py are cited but were not present in the reviewed bundle.

Consolidate the multi-section workflow (Before Writing, Principles, Style, Output) into one explicit numbered sequence with the quality check and headline-scoring validation as named checkpoints to lift workflow clarity.

Dimension	Reasoning	Score
Conciseness	Mostly efficient actionable rules and examples, but the 'Best Practices' and 'Copywriting Principles' sections include generic truisms Claude already knows (e.g., 'Questions engage readers and make them think,' 'Analogies make abstract concepts concrete and memorable') that could be trimmed.	3 / 5
Actionability	Provides copy-paste executable commands (headline_scorer.py invocations) plus concrete templates and lists (CTA formula, weak/strong CTA lists, headline formulas, page-section table); minor gaps remain in a few high-level instructional areas.	4 / 5
Workflow Clarity	Clear sequence from context gathering (Before Writing) through drafting to a Quick Quality Check and structured output, with an explicit validation checkpoint (headline scoring with a sub-60 threshold); minor gaps as the overall flow is section-organized rather than one strict numbered sequence.	4 / 5
Progressive Disclosure	Well-organized into clear sections with clearly signaled one-level-deep markdown references to reference files for frameworks and transitions; however, the referenced files (references/copy-frameworks.md, references/natural-transitions.md, scripts/headline_scorer.py) could not be verified as present in the bundle, a minor gap.	4 / 5
	Total	15 / 20 Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that clearly states capabilities, provides multiple natural trigger phrases, and explicitly disambiguates from sibling skills. Voice is correctly third-person throughout. The only minor weakness is that the core verbs are somewhat generic/synonymous rather than sharply distinct concrete actions.

Dimension	Reasoning	Score
Specificity	Lists concrete actions ('write, rewrite, or improve') and comprehensively enumerates page types (homepage, landing, pricing, feature, about, product), but the verbs are somewhat synonymous/generic rather than distinctly concrete like the 5-anchor example.	4 / 5
Completeness	Explicitly answers both what (write/rewrite/improve marketing copy for pages) and when ('When the user wants...' plus 'Also use when the user says...' with concrete trigger phrases), matching the top anchor.	5 / 5
Trigger Term Quality	Includes six natural trigger phrases users would actually say ('write copy for,' 'improve this copy,' 'rewrite this page,' 'marketing copy,' 'headline help,' 'CTA copy') with good variation, matching the comprehensive-coverage anchor.	5 / 5
Distinctiveness Conflict Risk	Has a clear niche (page marketing copy) and actively reduces conflict by routing adjacent cases elsewhere ('For email copy, see email-sequence. For popup copy, see popup-cro.'), giving minimal conflict risk.	5 / 5
	Total	19 / 20 Passed

Validation

87%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

Criteria	Description	Result
relative_links	Relative link issues: 3 missing	Warning
referenced_paths_exist	Referenced path issues: 8 missing	Warning

	Total	14 / 16 Passed

Repository: alirezarezvani/claude-skills
Path: .gemini/skills/copywriting/SKILL.md
Commit: 19392f7

Reviewed: ~3 hours ago

Table of Contents

Discovery Implementation Validation

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.