Conciseness

The body is tight and table-driven — mode definitions, intake questions, and industry thresholds are all compressed into scannable structures with almost no padding. Minor trims remain: the YMYL gloss "('Your Money or Your Life')" explains something Claude knows, and the footer's "Version: 2.7.3" is time-sensitive metadata outside any deprecated section, so it is not the fully lean anchor 5.

Actionability

Slash-command examples are concrete and copy-paste ready ("/cs:aeo audit --input post.md --industry saas"), but the Workflow section's executable steps ("python3 marketing-skill/skills/aeo/scripts/aeo_audit.py --input <file> --industry <industry>") point at script paths that do not exist in this skill's bundle and use unfilled placeholders. The documented workflow therefore cannot be executed as written from this skill, which fits anchor 3 (concrete but incomplete) better than anchor 4's mostly-executable guidance.

Workflow Clarity

Phases 1-5 are clearly sequenced with per-phase expected outputs ("# → composite score 0-100 + top fixes"), an explicit conditional gate ("if audit < industry threshold" backed by the threshold table), and a manual review checkpoint before publish. It falls short of anchor 5 because there is no explicit verification step (e.g., re-audit the optimized variant) and no error-recovery loop; it exceeds anchor 3 because most checkpoints are explicit rather than implicit.

Progressive Disclosure

The single-file body is well organized with clear sections (When To Run / Not To Run, Actions, Workflow, thresholds, anti-patterns) and external pointers are gathered in a clearly signaled, one-level-deep Related section. It is not anchor 5 because the referenced paths (agents/marketing/cs-aeo.md, marketing-skill/skills/aeo/SKILL.md, the workflow scripts) are not present in the bundle, leaving navigation to files that don't resolve from this skill.

Specificity

"Audit content for E-E-A-T + structure signals", "Optimize content in 3 modes (conservative/balanced/aggressive)", and "Track which LLMs cite which pages via local ledger" are several concrete actions with named parameters. It stops short of anchor 5 because the body also implements report/export actions and the audit dimensions are summarized only as "E-E-A-T + structure", leaving minor coverage gaps.

Completeness

The "what" is clear (audit, optimize in 3 modes, track citations, industry thresholds), but there is no "Use when..." clause or equivalent explicit trigger guidance — "Distinct from SEO — refuses to optimize one at expense of the other" is boundary information, not usage triggers. Per the judging guideline, a missing 'Use when' clause caps completeness at 3; it is not 2 because the what-side is concrete and multi-action.

Trigger Term Quality

Natural terms include "Answer Engine Optimization", "LLM citation", "E-E-A-T", and the named engines (ChatGPT, Perplexity, Claude, Gemini, Mistral) users would mention. A few common variations are missing (e.g., "AI search", "get cited by", "generative engine optimization / GEO"), so it fits anchor 4 rather than the comprehensive synonym coverage of 5, and is well above the sparse keyword sets of 3.

Distinctiveness Conflict Risk

The description carves out a clear niche (being cited by LLMs, not search ranking) and explicitly disambiguates: "Distinct from SEO — refuses to optimize one at expense of the other". This is a clear niche with minimal conflict risk, matching anchor 5; anchor 4 would imply unresolved overlap with a closely related skill, which the explicit SEO boundary rules out.