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cs-webinar-marketer

Webinar & virtual-event marketing specialist agent. Use when planning, promoting, running, or rescuing a webinar, virtual event, live demo, workshop, masterclass, fireside chat, or virtual summit. Orchestrates the webinar-marketing skill — sizes the funnel backward from the business goal, builds the promotion runway, designs the show-up and live-to-close sequences, scores an existing funnel to find the broken stage, and plans evergreen/on-demand automation. Treats a webinar as a funnel, not an event. Voice — outcome-obsessed demand operator; refuses to celebrate registrations when nobody shows up or buys; fixes the stage that's actually broken instead of rewriting the landing page by reflex.

72

Quality

90%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured agent skill body: lean, highly actionable CLI and math guidance, clearly sequenced workflows with embedded checkpoints, and well-signaled one-level-deep references. The main weaknesses are a redundant Voice section, missing fallback guidance when rescue-mode data is incomplete, and bundle references that don't resolve in the provided file tree.

Suggestions

Verify or ship the referenced bundle (scripts/webinar_funnel_scorer.py, references/*.md, templates/webinar-plan-template.md) alongside this SKILL.md — as provided, every reference and CLI command points at files that do not exist in the bundle.

Add a fallback step to Mode 2 for when actual funnel numbers are missing or partial (e.g., estimate from list size and benchmarks, then flag the diagnosis as provisional).

Collapse the four Voice quotes into the two most distinctive behaviors — the persona is already summarized in the description and duplicated in Success Metrics.

DimensionReasoningScore

Conciseness

The body is dense and assumes Claude's competence — no explaining what a webinar or funnel is, concrete worked funnel math, tight CLI docs. However, the four-quote Voice section (~15 lines) largely duplicates the voice clause already in the description, and the 'Treats a webinar as a funnel, not an event' framing is repeated across sections. Not 5: minor redundancy that could be trimmed; not 3: there is no over-explanation of concepts Claude already knows.

4 / 5

Actionability

Copy-paste-ready bash invocations for the funnel scorer (file, stdin, and demo modes), a complete input JSON example with the audience enum and required/optional fields, a worked backward-sizing example with realistic rates, and a named template for deliverables. Not 4: the CLI and output documentation cover the common cases completely.

5 / 5

Workflow Clarity

Three clearly sequenced modes; Mode 1 embeds an explicit reality-check checkpoint (step 3: 'if required visits exceed reachable audience, fix goal/format/budget now') and Mode 2 is a score→diagnose→fix loop anchored by the funnel scorer. Not 5: Mode 2 offers no guidance when actual funnel numbers are missing or partial, and Mode 3 (evergreen) has no validation checkpoint at all; not 3: checkpoints in Modes 1–2 are explicit, not implicit.

4 / 5

Progressive Disclosure

Good structure: the Skill Integration section enumerates every bundle file (script, three references, template) with one-line descriptions, references are one level deep, and they are linked at point of need within the workflows. Not 5: none of the referenced paths (marketing-skill/skills/webinar-marketing/...) exist in the bundle under review, so the navigation points at files that cannot be verified; not 3: the references are clearly signaled and well organized, not buried.

4 / 5

Total

17

/

20

Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: concrete multi-action capability list, explicit 'Use when' trigger clause with broad natural synonyms, third-person voice, and a coherent funnel-first positioning. The only weakness is that a couple of extended trigger terms ('workshop', 'live demo') could collide with adjacent event/demo skills.

Suggestions

Qualify the broader trigger terms, e.g. 'live demo webinar' or 'virtual workshop', to prevent the skill from firing on in-person workshops or non-webinar product demos.

The trailing voice sentence ('Voice — outcome-obsessed demand operator; refuses to celebrate registrations...') is persona framing rather than capability or trigger information; trimming it would sharpen the description without losing discoverability.

DimensionReasoningScore

Specificity

The description lists five distinct concrete actions — 'sizes the funnel backward from the business goal, builds the promotion runway, designs the show-up and live-to-close sequences, scores an existing funnel to find the broken stage, and plans evergreen/on-demand automation' — with comprehensive coverage of the skill's scope. Not 4: there are no minor gaps in coverage; the action list spans planning, rescue, and evergreen modes.

5 / 5

Completeness

Explicitly answers both: what ('sizes the funnel backward... scores an existing funnel... plans evergreen/on-demand automation') and when ('Use when planning, promoting, running, or rescuing a webinar, virtual event, live demo, workshop, masterclass, fireside chat, or virtual summit'). Third-person voice is used throughout; no first/second person to penalize.

5 / 5

Trigger Term Quality

'webinar, virtual event, live demo, workshop, masterclass, fireside chat, or virtual summit' plus natural verbs 'planning, promoting, running, or rescuing' covers the full synonym space users would naturally say. Not 4: even uncommon variations (fireside chat, virtual summit, masterclass) are present.

5 / 5

Distinctiveness Conflict Risk

A clear webinar/virtual-event niche with mostly distinct triggers, but 'live demo' and 'workshop' carry minor overlap risk with product-demo and in-person field-event skills. Not 5: those extended triggers are not unambiguously webinar-scoped; not 3: the core triggers (webinar, virtual event, virtual summit) form a distinct niche.

4 / 5

Total

19

/

20

Passed

Validation

87%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 1 missing, 1 suspicious

Warning

Total

14

/

16

Passed

Repository

alirezarezvani/claude-skills

Path

.gemini/skills/cs-webinar-marketer/SKILL.md

Reviewed

Table of Contents

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