/cs:webinar — Webinar & virtual-event marketing workflow. Plan a webinar from scratch (sized backward from the business goal), rescue one whose numbers disappointed (score the funnel, fix the broken stage), or turn a past webinar into an evergreen on-demand lead engine. Covers the full funnel: registration, promotion runway, show-up, live engagement, live-to-close, and segmented follow-up. Treats a webinar as a funnel, not an event.
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