Conciseness

The body is lean throughout — the ORB model gets one line per channel, the phase model one line per phase, tools and artifacts are compressed into tables, and related skills use terse USE/NOT-FOR boundaries. It adds only domain judgment Claude lacks ('A launch is a momentum system, not a day'; borrowed channels 'require relationship work weeks before launch day') and never explains concepts Claude already knows. The only near-redundancy — the all-three-channels quality bar stated in both Core Philosophy and Communication — is deliberate point-of-use emphasis, not padding.

Actionability

Mostly executable: the Tools table gives an exact verified command ('python3 scripts/launch_readiness_scorer.py --checklist launch.json') whose flags match the script's actual argparse, and guidance is time-boxed ('2-6 weeks out,' 'again one week out'). It is not score 5 because the gating rule references scorer categories 'owned channels ready' and 'assets ready' that the script's default template does not emit (its categories are product/marketing/technical), so an agent following the gate literally would look for categories that do not exist.

Workflow Clarity

The phase model sequences the launch (pre-launch → launch day → 30-day post-launch) and the readiness scorer provides an explicit validation checkpoint with a recovery rule ('score the checklist when planning starts and again one week out — launching below a passing score... means slipping the date, not hoping'). It is not score 5 because the validation checkpoint inherits the category-name mismatch, and Claude's own planning procedure (context → questions → ORB map → score → gate) is implied by section order rather than stated as a sequence.

Progressive Disclosure

Verified against the actual bundle: SKILL.md is a lean overview, the deep material (full ORB treatment, five-phase approach, Product Hunt strategy, post-launch actions) lives in the real one-level-deep references/launch-frameworks-and-checklists.md, and the executable tool lives in scripts/ with correctly documented flags. The reference is clearly signaled inline ('full treatment in references/launch-frameworks-and-checklists.md'), contains no nested references, and nothing that belongs in a separate file is inlined.

Specificity

The description names the domain and one concrete action — 'plan a product launch, feature announcement, or release strategy' — a single verb applied to three objects, while 'This skill covers phased launches, channel strategy, and ongoing launch momentum' states scope areas rather than distinct actions. It is not score 2 because a concrete planning action with named deliverable types is present; it is not score 4 because, unlike 'extracts text, fills forms, converts pages,' no several distinct concrete actions are listed.

Completeness

It explicitly answers both questions: what — 'plan a product launch, feature announcement, or release strategy... covers phased launches, channel strategy, and ongoing launch momentum' — and when, via the explicit triggers 'When the user wants to plan...' and 'Also use when the user mentions [list].' This matches the anchor-5 pattern of clear what plus concrete trigger phrases.

Trigger Term Quality

Twelve natural trigger terms with strong synonym and abbreviation coverage: 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market' plus 'GTM plan,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'launch checklist,' 'launch momentum.' These are phrases a user would naturally say when needing this skill, with no obvious variants missing for the domain.

Distinctiveness Conflict Risk

The niche is clear — product-launch marketing, anchored by terms like 'Product Hunt,' 'go-to-market,' 'waitlist,' 'beta launch.' It is not score 5 because standalone triggers 'launch' and 'announcement' are generic enough to fire in non-marketing contexts (e.g., 'launch the app'), creating minor overlap risk; it is well above score 3 because the surrounding trigger set is unmistakably marketing-specific.