marketing-ops

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'

Quality

95%

Does it follow best practices?

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Quality

Content

100%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The content is lean, highly actionable, and well-structured: routing matrices give concrete triggers and disambiguators, orchestration sequences are numbered, and the campaign-tracker script is externalized and clearly invoked. Validation is woven in via the Quality Gate and self-verify loop.

Dimension	Reasoning	Score
Conciseness	The body is dense and information-rich — routing matrices pair each trigger with a route and a 'NOT this' disambiguator — with no padding or explanation of concepts Claude already knows.	5 / 5
Actionability	Routing decisions are concrete and copy-paste ready, the campaign tracker gives an exact invocation ('python3 scripts/campaign_tracker.py campaign.json'), and orchestration sequences enumerate specific skill names per step.	5 / 5
Workflow Clarity	Multi-skill campaigns are explicitly numbered, the tracker is run at every check-in feeding the Quality Gate checklist, and the self-verify step closes the loop with explicit validation checkpoints.	5 / 5
Progressive Disclosure	The body is a clean overview with well-signaled sections; the one bundle artifact (scripts/campaign_tracker.py) is correctly externalized and referenced by exact invocation, with no nested reference chains.	5 / 5
	Total	20 / 20 Passed

Description

91%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong: it clearly states the skill's role as a marketing router/orchestrator, provides explicit 'Use when' guidance with natural trigger phrases, and names concrete coordinating actions. The only gap is minor overlap with other general-router skills.

Suggestions

Add one distinguishing cue (e.g., 'for marketing specifically — not general business routing') to further separate it from general router skills like chief-of-staff.

Tighten the long 'coordinate across content, SEO, CRO, channels, and analytics' clause by referencing 'all marketing pods' to reduce token weight while preserving coverage.

Dimension	Reasoning	Score
Specificity	Names concrete actions ('route marketing questions,' 'orchestrating a multi-skill campaign,' 'coordinating across content, SEO, CRO, channels, and analytics') with comprehensive domain coverage but is one level below a fully enumerated action list.	4 / 5
Completeness	Explicitly answers both what (central router/orchestrator/coordinator) and when ('Use when unsure which marketing skill to use,' 'Also use when the user mentions...') with concrete trigger phrases.	5 / 5
Trigger Term Quality	Includes natural user phrasings with synonyms and variations ('marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' 'coordinate marketing'), matching the comprehensive-coverage anchor.	5 / 5
Distinctiveness Conflict Risk	Clear niche as the marketing-ecosystem router with distinct orchestration triggers, but it shares the general-router shape with skills like chief-of-staff, leaving minor overlap risk.	4 / 5
	Total	18 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: alirezarezvani/claude-skills
Path: marketing-skill/skills/marketing-ops/SKILL.md
Commit: 19392f7

Reviewed: ~2 hours ago

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