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marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

66

Quality

78%

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tessl review fix ./marketing-skill/skills/marketing-psychology/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is well-structured and actionable, with a clean progressive-disclosure pattern that keeps the overview lean while pushing the 70+ model catalog to a single real reference file. Its main weakness is token redundancy from three overlapping model-listing sections and mild re-explanation of commonly known concepts.

Suggestions

Consolidate the three overlapping model lists (Categories at a Glance, Most-Used Models, Quick Reference) into one, or move the full inventory entirely to the catalog reference to reduce redundancy and token cost.

Trim definitional restatements of widely known concepts (e.g. 'People feel losses 2x more than gains') and keep only the marketing-application directive.

Tie the Communication self-verify step into an explicit ordered workflow (e.g. diagnose → apply → produce → verify) so the validation checkpoint is a visible feedback loop rather than a standalone section.

DimensionReasoningScore

Conciseness

The body is mostly efficient and marketing-specific, but it lists overlapping model inventories in three places (Categories at a Glance, Most-Used Models, Quick Reference) and briefly re-explains widely known concepts ('People feel losses 2x more than gains'). Anchor 3 fits because it could be tightened; not a 4 because the redundancy across three tables exceeds 'minor' over-explanation.

3 / 5

Actionability

Guidance is concrete and actionable for an instruction-only skill, e.g. 'Show higher price first, then your price', 'Under $100: show % discount. Over $100: show $ discount', and Proactive Triggers pair a detection cue with a specific fix. Anchor 4 fits with minor gaps; not a 5 because some listed models lack an equally concrete application example in the body.

4 / 5

Workflow Clarity

A clear operational flow is present — Before Starting context check, three named modes, Task-Specific Questions, Output Artifacts, and an explicit self-verify checkpoint in the Communication section ('source attribution, assumption audit, confidence scoring'). Anchor 4 fits with most checkpoints present; not a 5 because the self-verify loop is not tied into a crisp numbered feedback loop.

4 / 5

Progressive Disclosure

The body is a concise overview with a single well-signaled one-level-deep reference — 'The full catalog lives in [references/mental-models-catalog.md]... Load it when you need to look up specific models' — and the referenced file exists and holds the bulk (72 models). Matches the anchor 5 example of a clear overview with appropriately split, easy-to-navigate references.

5 / 5

Total

16

/

20

Passed

Description

86%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong: it explicitly covers both what the skill does and when to use it, with a rich set of natural trigger terms including synonyms. Its only weakness is that it states the capability at a high level rather than enumerating several specific concrete actions.

DimensionReasoningScore

Specificity

It names the domain and one concrete deliverable ('apply psychological principles... to marketing' and 'provides 70+ mental models organized for marketing application') but does not list several distinct concrete actions. Anchor 3 fits because it states 1-2 concrete actions without comprehensive coverage; not a 4 since there are not multiple specific actions enumerated.

3 / 5

Completeness

It explicitly answers both 'what' ('apply psychological principles... to marketing', 'provides 70+ mental models') and 'when' with concrete trigger phrases ('When the user wants to...', 'Also use when the user mentions...'). Matches the anchor 5 example structure; not a 4 because the 'when' is explicit and specific rather than merely present.

5 / 5

Trigger Term Quality

It includes a comprehensive set of natural phrases a user would actually say — 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' and 'consumer behavior' — covering synonyms and variations. Matches the anchor 5 example of comprehensive natural-term coverage; not below because coverage is broad, not partial.

5 / 5

Distinctiveness Conflict Risk

The marketing-psychology niche is clearly scoped and the triggers (cognitive bias, persuasion, consumer behavior) are fairly specific, but there is minor overlap risk with closely related marketing skills (copywriting, pricing-strategy, page-cro). Anchor 4 fits; not a 5 because some triggers like 'persuasion' could plausibly overlap with adjacent skills.

4 / 5

Total

17

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
alirezarezvani/claude-skills
Reviewed

Table of Contents

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