Name: marketing-psychology
Rating: 60.8 (1 reviews)
Author: alirezarezvani

marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

Quality

71%

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tessl review fix ./.gemini/skills/marketing-psychology/SKILL.md

The canonical home for this skill is marketing-psychology in alirezarezvani/claude-skills

Quality

Content

57%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized, example-rich skill body with strong actionability, but it is verbose for a catalog-pointer skill, lacks explicit validation checkpoints in its diagnose/apply workflow, and — most critically — references a mental-models catalog file that is not bundled, breaking the Reference mode and the '70+ Mental Models' claim.

Suggestions

Ship the missing references/mental-models-catalog.md (or remove the reference and inline a trimmed list). The Reference mode and the '70+ Mental Models' promise both depend on a file that is not currently bundled.

Consolidate the redundant model lists — 'Most-Used Models' and 'Quick Reference' overlap heavily; keep one curated quick list in SKILL.md and move detailed definitions into the catalog to reduce token load.

Add an explicit validation checkpoint to the Diagnose and Apply workflows, e.g. 'Confirm each recommended principle maps to a specific, measurable behavior on the asset before producing the output.'

Dimension	Reasoning	Score
Conciseness	The body is mostly value-dense (tables, concrete per-model examples) and avoids explaining concepts Claude already knows, but at ~130 lines it carries redundancy — 'Most-Used Models' overlaps 'Quick Reference', and detailed model definitions that belong in the catalog are inlined. It is efficient overall but could be tightened, landing at the midpoint rather than the lean 4-anchor.	3 / 5
Actionability	It gives concrete, marketing-specific guidance per model ('Show higher price first, then your price', '$49 feels meaningfully cheaper than $50', 'Limit to 3 tiers'), plus task-specific questions and proactive triggers. Minor gaps remain (e.g. the Reference mode points to a catalog that is not bundled), keeping it just below fully copy-paste-ready.	4 / 5
Workflow Clarity	The three Modes describe modes of use rather than a sequenced multi-step workflow, and validation checkpoints are only implicit (a light 'self-verify' note and an output format). The sequence is present but checkpoints are missing or implicit, matching the 3-anchor; it is not above it because there is no validate→fix→retry feedback loop.	3 / 5
Progressive Disclosure	Structure is clean and the catalog reference is clearly signaled as one level deep, but the referenced file references/mental-models-catalog.md does not exist (no references/ directory is bundled), and model definitions that should live in the catalog are inlined in SKILL.md. The broken reference is more than a minor gap, so it does not reach the 4-anchor.	3 / 5
	Total	13 / 20 Passed

Description

86%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that crisply states what the skill provides and when to invoke it, with an unusually rich set of natural trigger terms. The only weakness is that the capability statement is somewhat generic ('apply... to marketing') rather than enumerating concrete actions.

Suggestions

Replace the generic 'apply psychological principles... to marketing' with concrete actions the skill performs, e.g. 'Diagnose why a page isn't converting, recommend 3-5 psychological principles for a marketing asset, and look up mental models with marketing applications.'

Dimension	Reasoning	Score
Specificity	It names the domain and one concrete action ("apply psychological principles, mental models, or behavioral science to marketing") plus a deliverable ("provides 70+ mental models organized for marketing application"), but does not enumerate multiple specific actions like diagnose/apply/look-up. It is above the generic 2-anchor but below the multi-action 4-anchor.	3 / 5
Completeness	It explicitly answers both what ("This skill provides 70+ mental models organized for marketing application") and when ("When the user wants to apply... Also use when the user mentions...") with concrete trigger phrases, matching the top anchor.	5 / 5
Trigger Term Quality	It comprehensively lists natural phrases users actually say — 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior' — including multiple synonyms, matching the comprehensive-coverage anchor.	5 / 5
Distinctiveness Conflict Risk	It carves a clear marketing-psychology niche with specific triggers, but broad terms like 'mental models' and 'persuasion' could overlap with general thinking-skills or copywriting skills, so minor overlap risk remains.	4 / 5
	Total	17 / 20 Passed

Validation

87%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

Criteria	Description	Result
relative_links	Relative link issues: 1 missing	Warning
referenced_paths_exist	Referenced path issues: 2 missing	Warning

	Total	14 / 16 Passed

Repository: alirezarezvani/claude-skills
Path: .gemini/skills/marketing-psychology/SKILL.md
Commit: 19392f7

Reviewed: ~3 hours ago

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