marketing-strategy-pmm

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.

1.35x

Quality

77%

Does it follow best practices?

Impact

92%

1.35x

Average score across 6 eval scenarios

Securityby

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The risk profile of this skill

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Run	Type	Date	Status
baseline vs usage-spec With / without context 7 months ago Completed	With / without context	7 months ago	Completed

Eval run

019cd833-b1e7-723a-bfc1-ccf9102ea551

Run 7 months ago

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Repository: alirezarezvani/claude-skills
Path: marketing-skill/skills/marketing-strategy-pmm/SKILL.md
Commit: 19392f7

Evaluated: 7 months ago
Agent: Claude Code
Model: Claude Sonnet 4.6

Table of Contents

Competitive Intelligence Package for Nexus Analytics Positioning Package for Orbit — HR Onboarding Platform European Market Expansion Plan for Clarico Define the Ideal Customer Profile for Meridian Analytics Launch Plan for Helix AI Workspaces Build a Sales Enablement Kit for Vantage HR

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