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marketing-strategy-pmm

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.

72

Quality

90%

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SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-structured, highly actionable instruction skill: numbered workflows with validation checkpoints, copy-paste templates, concrete numbers, and clearly signaled one-level-deep references that all exist. The main gaps are inlined template detail that belongs in the reference files, validation steps that state success criteria without error-recovery loops, and a few vague meta sections that could be trimmed.

Suggestions

Move fully inlined templates (battlecard, demo flow, sales deck structure) into the corresponding references/ files — messaging-templates.md already advertises "objection handling templates" and "channel-specific copy" — and leave only a one-line summary plus the pointer in SKILL.md.

Turn each "**Validation:**" step into a feedback loop: state the criterion and what to do when it fails (e.g., "if fewer than 5 paying customers match, revise firmographic ranges and re-validate"), which would lift workflow clarity to anchor 5.

Trim the meta "Communication" and "Proactive Triggers" sections, which add vague directives (emoji confidence tagging, generic trigger prose) without concrete instructions.

DimensionReasoningScore

Conciseness

The body is dense with templates, tables, and checklists and does not explain concepts Claude already knows (no "what is positioning" padding), so it is well above the level 3 anchor. It is not a 5 because meta sections like "Communication" ("All output passes quality verification... Results only. Every finding tagged: 🟢 verified, 🟡 medium, 🔴 assumed.") and "Proactive Triggers" are vague padding, and full templates inlined in SKILL.md duplicate material that belongs in the reference files.

4 / 5

Actionability

Quotes: the copy-paste positioning statement template ("FOR [target customer] WHO [statement of need] THE [product] IS A [category]..."), a worked value-prop example ("Acme helps mid-market SaaS teams ship 2x faster by automating project workflows with AI"), a complete battlecard template, and concrete numbers throughout ("50-5000" employees, "6-8 weeks", "$50-100k"). For an instruction-only skill this is fully executable, copy-paste-ready guidance covering the common cases, matching the anchor 5; there are no missing key details that would drop it to 4.

5 / 5

Workflow Clarity

Every workflow is a numbered sequence ending in a bolded validation checkpoint ("8. **Validation:** A-fit customers have lowest churn and fastest close") plus checklists (ICP Validation Checklist, Launch Day Checklist), which exceeds the anchor 4 example. It is not a 5 because the validation steps are success criteria rather than feedback loops — no step says what to do when validation fails (e.g., revise the ICP and re-check), and the anchor 5 explicitly requires "feedback loops for error recovery".

4 / 5

Progressive Disclosure

There is a table of contents, a dedicated "Reference Documentation" section that clearly signals all four reference files (references/positioning-frameworks.md, launch-checklists.md, international-gtm.md, messaging-templates.md — all present and one level deep with no nested references). It is not a 5 because substantial detail is inlined in SKILL.md that belongs in those references — the full battlecard template, demo flow, and sales deck structure overlap with references/messaging-templates.md's stated purpose — so content placement is good but not optimally split.

4 / 5

Total

17

/

20

Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong: it answers both what the skill does and when to use it with concrete trigger phrases, specific capabilities, named methodologies, and concrete deliverables, all in third person. The only minor weakness is that a few broad trigger terms (market research, product launches) could overlap with adjacent marketing skills it does not distinguish itself from.

DimensionReasoningScore

Specificity

Quotes: "Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches" and "Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies". Multiple specific concrete capabilities are named plus concrete output artifacts, matching the anchor for comprehensive coverage. It is not a 4 because coverage of actions and deliverables is extensive rather than having only minor gaps.

5 / 5

Completeness

Quotes: the what is explicit ("Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches") and the when is explicit with concrete triggers ("Use when the user asks about product positioning, go-to-market planning, competitive analysis..."). Both halves are clearly and explicitly answered, matching the anchor 5 example structurally.

5 / 5

Trigger Term Quality

Quotes: "product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement" — natural phrases a user would actually say, with synonyms included ("GTM strategy" and "go-to-market planning"). It is not a 4 because no commonly used natural variation for this domain is conspicuously missing.

5 / 5

Distinctiveness Conflict Risk

Quotes: "April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry" give a clear PMM niche with distinct triggers. It is not a 5 because broader phrases like "market research" and "product launches" carry overlap risk with general marketing/research skills, and the skill body itself lists sibling skills (marketing-context, launch-strategy, competitive-intel) the description does not disambiguate against; it is well above a 3 because the core triggers are unmistakably PMM-specific.

4 / 5

Total

19

/

20

Passed

Validation

87%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_version

'metadata.version' is missing

Warning

metadata_field

'metadata' should map string keys to string values

Warning

Total

14

/

16

Passed

Repository

alirezarezvani/claude-skills

Path

marketing-skill/skills/marketing-strategy-pmm/SKILL.md

Reviewed

Table of Contents

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