page-cro

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

Quality

80%

Does it follow best practices?

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The risk profile of this skill

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is highly actionable with a real executable audit tool and a concrete output structure, and the workflow is clearly sequenced. Its weakness is conciseness — several sections restate content already covered elsewhere and could be trimmed or consolidated.

Suggestions

Consolidate the Communication section into Output Format / Output Artifacts to remove the overlap where both restate the Quick Wins -> High-Impact -> Test Ideas structure.

Trim the Proactive Triggers section, which largely restates trigger phrasing already present in the description, or move it to a reference file to reduce SKILL.md length.

Move the Page-Specific Frameworks and Experiment Ideas detail into a separate reference file and link to it one level deep to improve progressive disclosure.

Dimension	Reasoning	Score
Conciseness	The body is mostly efficient bullet-style checklists without concept-padding, but ~220 lines with redundant sections (Communication restates Output Format/Artifacts; Proactive Triggers restates description triggers) leave room to tighten, so it sits at the mostly-efficient anchor rather than above it.	3 / 5
Actionability	Provides an executable, real script invocation ("python3 scripts/conversion_audit.py --file page.html"), a concrete output structure, and specific copy examples (weak vs. strong CTA text), matching the copy-paste-ready anchor.	5 / 5
Workflow Clarity	Clear sequence (check context -> run audit script -> manual framework pass -> structured output) with the audit score as an anchoring checkpoint, but lacks an explicit verify/retry loop for the analysis; this is a non-destructive skill so the destructive cap does not apply.	4 / 5
Progressive Disclosure	Well-organized into clear sections with a real referenced script and one-level sibling-skill pointers, but material that could live in separate reference files (page-specific frameworks, proactive triggers) is inlined in SKILL.md, keeping it below the cleanly-split anchor 5.	4 / 5
	Total	16 / 20 Passed

Description

86%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong: rich natural trigger terms, explicit "when" guidance, and clear disambiguation against sibling skills. Its main gap is that the core capability (the "what") is implied rather than stated as a concrete action.

Dimension	Reasoning	Score
Specificity	Names concrete actions ("optimize, improve, or increase conversions") and several specific page types (homepage, landing, pricing, feature, blog), but the action variety is thinner than a fully comprehensive list, so it sits below anchor 5.	4 / 5
Completeness	Explicit "when" guidance is present ("When the user wants to...", "Also use when..."), but the "what" capability is implied through trigger phrasing rather than stated as a crisp action, so it does not cleanly hit anchor 5.	4 / 5
Trigger Term Quality	Includes natural user quotes and synonyms ("CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working"), matching the comprehensive-coverage anchor.	5 / 5
Distinctiveness Conflict Risk	Explicit routing to sibling skills (signup-flow-cro, onboarding-cro, form-cro, popup-cro) carves out a clear niche and minimizes conflict risk, matching the distinct-triggers anchor.	5 / 5
	Total	18 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: alirezarezvani/claude-skills
Path: marketing-skill/skills/page-cro/SKILL.md
Commit: 19392f7

Reviewed: ~2 hours ago

Table of Contents

Discovery Implementation Validation

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