Content
78%Weight 40%Scale 1-5Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
A highly actionable, well-organized reference manual with concrete commands, frameworks, and validation checkpoints. Its main weakness is progressive disclosure: the body points to reference files and scripts that are not present in the bundle, leaving dead links.
Suggestions
Ship the missing bundle files (references/ad-copy-templates.md, references/audience-targeting.md, references/platform-setup-checklists.md, references/scoring-system.md, and scripts/roas_calculator.py, scripts/ad_health_scorer.py) so the in-body links resolve.
Remove or merge the "Task-Specific Questions" section, which duplicates the "Before Starting" context-gathering questions and adds redundant length.
Add one explicit end-to-end campaign-launch workflow (gather context → build structure → creative → pre-launch checklist → launch → monitor) with validate-then-proceed gates to lift workflow clarity from good to exemplary.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | Dense, mostly table-and-bullet content with no padding about concepts Claude already knows, but the "Task-Specific Questions" section largely duplicates the "Before Starting" context-gathering questions and the "Communication"/"Proactive Triggers" sections add length that could be trimmed. | 4 / 5 |
Actionability | Copy-paste-ready script invocations with full arguments (e.g. `python3 scripts/roas_calculator.py --spend 5000 --revenue 18000 --conversions 120 --clicks 2400 --margin 0.7`), concrete frameworks (PAS, BAB), specific budget percentages, naming conventions with examples, and checklists cover the common cases. | 5 / 5 |
Workflow Clarity | Sequenced guidance with validation checkpoints is present — pre-launch checklist before launch, numbered optimization diagnostic loops ("If CPA is too high: 1...5"), and bid-strategy progression — but there is no single explicit end-to-end campaign-creation workflow with validate-then-proceed feedback gates matching the anchor-5 example. | 4 / 5 |
Progressive Disclosure | The body is well sectioned and defers four topics to one-level-deep markdown links (ad-copy-templates, audience-targeting, platform-setup-checklists, scoring-system), but none of the referenced `references/*.md` files nor the `scripts/*.py` files actually exist in the bundle, so navigation is broken and a user hits dead ends. | 3 / 5 |
Total | 16 / 20 Passed |